vmartinez

 

According to a 2021 study, shoppers on Pinterest spend 2x more than shoppers on other platforms.

 

• True

 

• False

 

 

Where in the Pinterest Business platform can you check to see that deduplication was set up correctly?

 

• Ads > Conversions
• Ads > Billing
• Ads > Reporting
• Ads > Bulk editor

 

 

Which of the following influences the Pinterest auction system?

 

• Creative
• Bids
• Targeting
• None of the above
• All of the above

 

 

How would an advertiser set a bid for a conversion campaign?

 

• Set a maximum CPM (cost per mille) bid, or the maximum you’re willing to pay for every 1,000 impressions your ad serves.
• Set a custom CPC (cost per click), using the maximum you’re willing to pay for a click.
• Set a custom or automatic CPA (cost per action), when people click through your ad to your website.
• None of the above.

 

 

When should an advertiser use a consideration campaign?

 

• When a brand wants their ads to be seen to drive awareness for their brand, products, or services.
• When brands want to prioritize video view goals around longer views.
• When a brand wants to get in front of undecided shoppers and build demand for the brand.
• When a brand wants to measure online actions that go beyond just a click such as an online sale.

 

 

If an advertiser lowers a custom bid, Pinterest may still surpass that bid value in the next auction.

 

• True

 

• False