vmartinez

 

Pinterest ranks ad interactions to award an attribution for a conversion event. Place these three ad interactions in order from highest ranked (top) to lowest ranked (bottom).

 

1. Click attribution
2. Engagement attribution
3. View attribution

 

 

Given the attribution window of 30/20/1, what do each of those numbers represent? Match the number with the correct description.

 

The number of days the user has after they engage with the ad in order for the ad to get credit for the conversion.	20
The number of days the user has after they view the ad in order for the ad to get credit for the conversion.	1
The number of days the user has after they click the ad in order for the ad to get credit for the conversion.	30

 

When is the best time to consider brand lift solutions?

 

Select All Correct Responses

• After using Pinterest conversion lift to measure the value of an ad on Pinterest.
• After analyzing platform reported metrics within Ads Manager.
• After uploading offline data.
• When you want to measure holistic brand perception (creative + messaging + media).

 

 

Drag and drop the tiles to match the Ads Manager component with the best definition.

 

Campaign Objective	Aligned to real business objectives based on what results you are looking to achieve. Selection type within Ads Manager affects settings like targeting, bidding and available ad formats.
Campaign	Allows you to select a campaign objective and set your budget.
Ads	The promoted Pins people see that have their own unique URL and creative asset.
Ad groups	Determines your targeting and bidding strategy

 

 

____ are managed by Pinterest dynamically instead of by you, and are updated several times a day.

 

• Automatic bids
• Custom bids
• All of the above

 

 

For manual implementation of the Pinterest tag, advertisers have to add the base code to every page of your website so that event codes can function to accurately measure that event.

 

• True

 

• False