vmartinez

 

Fill in the blank: Digital marketing helps online companies stand out from the competition by _____.

 

• identifying new vendors
• reaching potential customers
• increasing stakeholder engagement
• emailing former employees

 

 

Why is it important to measure both the number of conversions in the marketing funnel, and metrics such as the time to conversion and average number of touchpoints to conversion?

 

• Because it raises customer awareness and attracts new customers
• Because this metric allows companies to boost sales and save money
• Because it provides valuable insights into how customers interact with a  brand
• Because this measurement reveals the level of engagement customers have with a company’s rewards program

 

 

How can digital marketers create a positive post-purchase experience and encourage customer loyalty?

 

• Provide accurate product descriptions
• Send them coupons for an item they recently purchased
• Ask for a referral
• Invite them to join a rewards program

 

 

Why do marketers track impressions, reach, and frequency at the top of the marketing funnel?

 

• It determines a company’s overall success.
• It lowers the cost of a campaign.
• It speeds up the customer journey.
• It shows them how effective their ads are.

 

What awareness tactic helps businesses reach new customers?

• Remove negative customer reviews
• Spend less time on SEO
• Offer free samples and trial memberships
• Build promotional partnerships with other brands or influencers

 

Explanation: The awareness tactic that helps businesses reach new customers is to build promotional partnerships with other brands or influencers. By collaborating with established brands or influencers in the industry, businesses can leverage their existing audience and credibility to expand their reach. This strategy involves forming mutually beneficial relationships where both parties promote each other’s products or services, tapping into a new and potentially receptive audience. Promotional partnerships provide a valuable avenue for businesses to increase visibility, build trust, and generate awareness among audiences who may not have been exposed to the brand through traditional marketing channels. This tactic capitalizes on the influence and trust established by partners, creating a powerful mechanism for reaching and attracting new customers.

 

 

When potential customers first learn about a brand, they enter the top of the marketing funnel. What is this stage called?

 

• Awareness
• Consideration
• Communication
• Conversion