vmartinez

 

A business wants to follow up on a customer’s recent interactions. Which of the following could they include in an email?

 

• Share information about the business’s history
• Urge them to order soon
• Ask a customer to share their opinion on their recent purchases
• Offer them a discount for a product they didn’t order

 

 

What can businesses do to personalize their emails to customers? Select all that apply.

 

• Follow up on previous interactions
• Send promotions for special events like birthdays and holidays
• Run a different email for every single subscriber
• Avoid asking customers for their opinion

 

A business owner grows their email lists by linking ads to email sign-up forms. They contact customers directly and inform them about special promotions.

Which one of the five pillars of social media marketing does this represent?

 

• Listening
• Strategy
• Publishing
• Reporting
• Paid social media

 

 

Digital channels fit into three main categories. What are these categories?

 

• Direct, owned, and earned media
• Paid, owned, and free media
• Paid, owned, and earned media
• Banner, owned, and social media

 

 

Which of the following statements refer to marketing goals?

 

• They are specific objectives in a plan or strategy aren’t connected to a business’s goals.
• They include things like increasing profits and raising productivity.
• They are specific objectives in a plan or strategy that should support a business’s larger aims.
• They are typically big, long-term, and have the potential to affect an entire company.

 

How can a marketer use what they learn in the initial planning stage to establish a strong digital marketing strategy? Select all that apply.

• Analyze marketing campaign analytics and reporting
• Review existing media to identify gaps
• Decide how to allocate the budget
• Figure out which channels to focus on and what content to run

 

Explanation:

Figure out which channels to focus on and what content to run, Decide how to allocate the budget, Review existing media to identify gaps. In the initial planning stage, marketers gather crucial insights that lay the foundation for a robust digital marketing strategy. Identifying the most effective channels and content is essential for reaching the target audience. This knowledge helps in crafting a content strategy that resonates with the audience across chosen platforms. Deciding how to allocate the budget is another pivotal step. Insights gained during planning guide marketers in distributing resources effectively, ensuring maximum impact and return on investment.