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Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?

• Deal
• Order
• Site

 

Explanation:

The correct answer is **Order** because in Amazon DSP, the Campaign reports include performance signals and metrics that are broken down by various dimensions, with ‘Order’ being one of them. The ‘Order’ dimension specifically allows you to analyze the performance of campaigns in relation to actual purchases or order data. This helps advertisers assess how their display ads and other DSP campaigns are translating into sales, providing valuable insights into the effectiveness of the campaign. While dimensions like Site and Deal are important in certain contexts, ‘Order’ is a key dimension for measuring the direct impact of DSP campaigns on sales and conversions.

 

 

You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?

 

• Identify keywords and products with higher conversion rate and increase their bids
• Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids
• Identify the keyword and products with lower ACOS and decrease bids

 

Explanation:

The correct answer is ‘**Identify keywords and products with higher conversion rate and increase their bids**.’ By increasing the bids for keywords and products with a higher conversion rate, you are strategically investing more in the areas that are already generating more valuable results. These higher-converting keywords and products indicate strong engagement and sales potential, and increasing the bids can help secure more impressions and clicks, leading to greater returns on investment. This approach ensures that you are allocating your budget efficiently, focusing on the most effective keywords and products. Decreasing bids for keywords with lower performance or lower conversion rates could reduce visibility and hinder the campaign’s overall success, making it crucial to prioritize high-converting areas for bid increases.

 

Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?

• Replacing Sponsored Display with Amazon DSP
• Activating the full potential of Sponsored Display
• Adding Amazon DSP to grab attention with videos on Streaming TV and OLV

 

Explanation:

The correct answer is **Adding Amazon DSP to grab attention with videos on Streaming TV and OLV** because Amazon DSP offers additional media formats that can help Jane expand her reach and capture more attention from potential customers. By incorporating video ads on Streaming TV (STV) and Online Video (OLV), Jane can engage her audience through dynamic, visually rich content that is effective at driving awareness and attention, especially in the earlier stages of the shopping journey. While Sponsored Display is useful across various stages of the customer journey, adding Amazon DSP allows Jane to diversify her media strategy, reaching customers both on and off Amazon through video, which is particularly powerful for capturing attention and increasing brand awareness. This approach complements her existing efforts with Sponsored Display and adds new touchpoints for audience engagement.

 

Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve browsed coffee makers, which of the following, less retail-focused options should Shirley use?

• Sponsored Brands
• Sponsored Display
• Amazon DSP multichannel products

or

• Sponsored Brands
• Amazon DSP
• Sponsored Display

 

Explanation:

The correct answer is **Amazon DSP** because Amazon DSP (Demand-Side Platform) allows advertisers to target shoppers who have previously browsed or shown interest in specific products, such as coffee makers, even when they are not currently on Amazon. This retargeting capability is ideal for reaching those customers who have already interacted with similar products but may not have made a purchase yet. By using Amazon DSP, Shirley can show her ads to these shoppers across different platforms, increasing the chances of converting previous visitors into buyers, making it a more effective choice than other options like Sponsored Brands or Sponsored Display for retargeting.

 

Which of the following metrics can you use to measure your loyalty goals?

• Repeat purchases
• Return on ad spend (ROAS)
• Ad engagement

 

Explanation: The correct answer is **Repeat purchases** because repeat purchases directly measure customer loyalty. When customers return to buy the same product again, it indicates satisfaction with the product and a strong ongoing relationship with the brand, which is a key objective of loyalty goals. By tracking repeat purchases, you can assess how well your campaign is fostering customer retention and encouraging long-term, repeat buying behavior. While Return on Ad Spend (ROAS) and ad engagement can provide insights into campaign performance, they do not specifically reflect customer loyalty, which is best measured through repeat purchasing behavior.

 

Maybe you want to search:

A metric recommended for measuring loyalty goals is:

 

 

Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?

 

• Check inventory levels for Amazon Standard Identification Numbers (ASINs) associated with the order to avoid inventory issues, such as shipping delays
• Check weather and season factors during the campaign to avoid delays due to severe weather conditions
• Confirm campaign flight period to run campaign during the desired time of the year

 

Explanation: The correct answer is **Confirm campaign flight period to run campaign during the desired time of the year** because ensuring that your campaign’s flight period aligns with your timing strategy is a critical step in the pre-optimization checklist. The flight period refers to the duration when your campaign is active, and confirming it ensures that the campaign runs at the optimal time, such as during a peak shopping season, product launch, or promotional period. This step helps you align your advertising efforts with key moments in the customer journey or market trends, maximizing the campaign’s effectiveness and reach. Checking other factors like weather or inventory may be relevant but does not directly confirm the correct timing strategy for the campaign.