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Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?

• Display ads and Sponsored Display
• Video ads and custom ads
• Audio ads and video ads

 

Explanation:

The correct answer is **Display ads and Sponsored Display** because these ad types are specifically designed to help achieve both awareness and conversion goals, making them a strong complement to Sponsored Products and Sponsored Brands. Sponsored Display ads enable Li to target customers both on and off Amazon, using dynamic creative to retarget shoppers who have shown interest in similar products or categories, which can drive more traffic and sales. Display ads, which are part of the broader Amazon Ads offering, can also help reach a wider audience through visually engaging placements across different channels. By leveraging both Sponsored Display and Display ads, Li can expand her reach, increase visibility, and effectively drive conversions for her client’s pet care product on Prime Day.

 

 

Which of the following metrics can you use to measure your conversion goals?

 

• Traffic
• Sales
• Subscribe & Save

 

Explanation: The correct answer is Sales because sales directly reflect the success of a campaign in achieving conversion goals. Conversion goals typically refer to the actions you want customers to take, such as making a purchase. Sales are the ultimate indicator of conversion success, as they show how many units were sold as a result of a campaign’s influence. Metrics like Subscribe & Save and Traffic are important for other aspects of the customer journey, but they do not directly measure conversions in the form of completed sales, which are the key metric for tracking the effectiveness of conversion-oriented goals.

 

In the advertising console you can get a Campaign report for each type of sponsored ads you’re running, broken down at the campaign level.

• True
• False

 

Explanation:

The correct answer is **True** because in the Amazon advertising console, you can generate detailed campaign reports for each type of sponsored ad you are running, and these reports are broken down at the campaign level. This allows you to analyze the performance of each individual campaign, providing insights into key metrics such as impressions, clicks, conversions, and ad spend. The ability to view performance at the campaign level helps advertisers optimize their strategies by identifying which campaigns are performing well and which may need adjustments. Whether you’re running Sponsored Products, Sponsored Brands, or Sponsored Display, you can access tailored reports that help you make data-driven decisions and improve overall campaign performance.

 

 

Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?

 

• She can use Sponsored Brands and Streaming TV to increase awareness by exposing your brand to potential customers
• She can increase awareness by using Sponsored Display to reach third-party audiences and using Amazon DSP to reach Amazon audiences
• She can use Sponsored Products and Amazon DSP Display ads to increase awareness by driving traffic to product detail pages

 

After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?

• Increase budget for the lower-performing campaigns to continually drive traffic to your products
• Use more general keywords for the lower-performing campaigns to continually drive traffic to your products
• Reallocate your ad budget from lower-performing to the higher-performing campaigns

 

Explanation:

The correct answer is ‘**Reallocate your ad budget from lower-performing to the higher-performing campaigns**.’ Reallocating your ad budget from lower-performing campaigns to higher-performing ones is an effective strategy for optimizing your overall campaign performance. By directing more of your budget to campaigns that are already performing well in terms of purchases, you can capitalize on their success and further drive conversions. This approach ensures that your ad spend is being used as efficiently as possible, maximizing your return on investment (ROI). In contrast, increasing the budget for lower-performing campaigns or using more general keywords may not necessarily lead to better results, as these tactics might continue to waste budget on areas that are not generating high returns.

 

To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?

• Display ads
• Online video
• Audio ads and Streaming TV

 

Explanation: The correct answer is **Display ads** because Amazon DSP Display ads are designed to help grow brand consideration and conversion by targeting customers across multiple touchpoints, both on and off Amazon. These ads can be shown to potential customers based on their behaviors, interests, and prior interactions with your brand or similar products, making them highly effective for nurturing consideration and driving conversions. Display ads provide a versatile way to engage customers at various stages of the shopping journey, from awareness through to purchase, and they can be tailored to specific audience segments for better results. While audio ads and streaming TV are effective for raising awareness, Display ads are more directly aligned with driving both consideration and conversions through remarketing and targeted outreach.