vmartinez

 

When segmenting data collected about people, it’s best…

 

• To put similar people together into groups and pay attention to the biggest of these groups.
• To start with random groupings and brainstorm on potential campaigns that might appeal to them.
• To single out people who are least similar and gather more information from them.

 

 

The purchase funnel describes the steps users go through when purchasing a product. Which of the following represents the steps as they follow each other in the funnel?

 

• Awareness, Interest, Decide, Action
• Interest, Awareness, Decide, Action
• Social, Website, Cart, Checkout
• Browse, Find, Purchase, Review

 

 

Choose all that apply: Marketing analytics can be used to

 

• Design the visuals for a marketing campaign.
• Find agencies to help with a marketing campaign.
• Evaluate the effectiveness of a campaign.
• Plan and forecast a campaign.

or

• Find agencies to help with a marketing campaign.
• Design the visuals for a marketing campaign.
• Plan and forecast a campaign.
• Evaluate the effectiveness of a campaign.

 

 

The first opportunity a marketer has to use data analytics comes when they are…

 

• Building out their team
• Identifying their target audience
• Sorting through product reviews
• Creating new products

 

 

True or false: The purchase funnel is visualized as a funnel because the assumption is that some people will drop out of the funnel before completing a purchase.

 

• True

 

• False

 

 

When defining a target audience, it’s too early to incorporate analytics.

 

• True

 

• False