vmartinez

 

Which of the following are examples of friction in the purchase process?

 

• When a websites pages load very slowly during the checkout process
• When a website is not loading correctly on your mobile device.
• When the shipping costs are not made clear in the checkout process
• All of the above

 

 

If I spend $1 on advertising and as a result of my ads I have $2 revenue, what would my ROAS be?

 

• 1
• 2
• 0.5

 

 

How can historical data help in the marketing planning phase?

 

• Historical data for similar events in the past can help predict events in the future and can thus guide the planning process
• Historical data provides you with the number of sales that happened in the past and does give you information about how much budget you have for your marketing.
• Historical data is not very helpful for planning since you cannot predict what will happen in the future.

 

 

How did segmentation help James define his target audience?

 

• Segmentation helped to identify the number of interested people
• Segmentation helped to group the people interested in Snackwall and describe their common characteristics
• Segmentation helped to find the companies with the most employees

 

 

In which of the following marketing functions can marketing analytics help?

 

• Consumer and market analysis
• Marketing planning
• Advertising effectiveness evaluation
• All of these

 

 

It’s possible to make educated forecasts of potential success on specific platforms based on historical data.

 

• False

 

• True