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The following simulation is for you to practice working with Google Analytics. The question serves as a tool to further reflect on its components and to give practical experience. Use the simulation and question however you see fit to build your knowledge of how to use Google Analytics for marketing purposes. Scenario: Inu + Neko have a physical store and a website where they sell toys and food for pets, and you are the marketing analyst on their team. Your manager is curious about the technology your returning users use to navigate the website, because it will help inform how to target people for the subscription product. The product is a dog food subscription service. Once again you can use Google Analytics to understand your customer’s behavior. Simulation: In this simulation, you will use Google Analytics to determine what technology your returning customers use to make purchases. Clicking the simulation link will open it in a new window. Click here to go to the Google Analytics simulation Based on the information you gathered from Google Analytics, should we target our returning customers through mobile devices or via desktop?

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The following simulation is for you to practice working with Google Analytics. The question serves as a tool to further reflect on its components and to give practical experience. Use the simulation and question however you see fit to build your knowledge of how to use Google Analytics for marketing purposes.

Scenario: Inu + Neko have a physical store and a website where they sell toys and food for pets, and you are the marketing analyst on their team. Your manager is curious about the technology your returning users use to navigate the website, because it will help inform how to target people for the subscription product. The product is a dog food subscription service.

Once again you can use Google Analytics to understand your customer’s behavior.

Simulation: In this simulation, you will use Google Analytics to determine what technology your returning customers use to make purchases. Clicking the simulation link will open it in a new window.

Click here to go to the Google Analytics simulation

Based on the information you gathered from Google Analytics, should we target our returning customers through mobile devices or via desktop?

 

  • Mobile Devices
  • Desktop

 

Use the scenario and simulation linked in Question 1 to answer this question. Which of the following product groupings list the four top sellers?

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Use the scenario and simulation linked in Question 1 to answer this question. Which of the following product groupings list the four top sellers?

 

  • Ziggies_dog, Royal_Pups_dog, Blue Plate_dog, Nuvio_dog
  • Instinctive_dog, Natures Best_dog, Ziggies_dog, Organix Plus_dog
  • Taste of the wilderness_dog, Instinctive_dog, Blue Plate_dog, Ziggies_dog
  • Nuvio_dog, Stan_and_Chester_dog, Nature Best_dog, Wellmost_dog

 

Use the scenario and simulation linked in Question 1 to answer this question. What are the best selling products online for the past 28 days? Which four do you list on the memo you are drafting for your manager? (select all that apply)

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Use the scenario and simulation linked in Question 1 to answer this question. What are the best selling products online for the past 28 days? Which four do you list on the memo you are drafting for your manager? (select all that apply)

 

  • Royal Pups_dog
  • Nuvio_dog
  • Ziggies_dog
  • Taste of the wilderness_dog
  • Instinctive_dog
  • Blue Plate_dog

 

Use the following scenario and Google Analytics simulation to answer Questions 1-3. The simulation is for you to practice working with Google Analytics. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Google Analytics for marketing purposes. Scenario: You are the marketing analyst on the Inu + Neko marketing team. You have a brainstorming session with your manager about a plan to offer a curated selection of dog food products for subscribers of your dog food subscription service. Your manager believes it would be best to go with the top four online bestsellers, and she asks you to come up with the list. You decide that you can use Google Analytics to help you. Simulation: In this simulation, you will use Google Analytics to determine the popularity of Inu + Neko’s products with your current customers. Clicking the simulation link will open it in a new window. True or False: Instinctive_dog, Wellmost_dog, Ziggies_dog, and Royal Pups_dog are the top 4 selling products for the past 28 days.

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Use the following scenario and Google Analytics simulation to answer Questions 1-3. The simulation is for you to practice working with Google Analytics. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Google Analytics for marketing purposes.

Scenario: You are the marketing analyst on the Inu + Neko marketing team. You have a brainstorming session with your manager about a plan to offer a curated selection of dog food products for subscribers of your dog food subscription service. Your manager believes it would be best to go with the top four online bestsellers, and she asks you to come up with the list. You decide that you can use Google Analytics to help you.

Simulation: In this simulation, you will use Google Analytics to determine the popularity of Inu + Neko’s products with your current customers. Clicking the simulation link will open it in a new window.

True or False: Instinctive_dog, Wellmost_dog, Ziggies_dog, and Royal Pups_dog are the top 4 selling products for the past 28 days.

 

  • True
  • False