vmartinez

 

Which of the following is an example of the way in which an API could be used?

 

• All of these examples describe uses of an API 
• An API can help make it possible to let users use their Google profile to log in to your website.
• An API can be used to send data on online conversions (like online sales) to a platform like Facebook.
• An API can help to integrate a payment mechanism like PayPal into your website.

 

 

Which of the following might you use an API for?

 

• To connect sales data and email addresses of your customers with an email marketing platform
• To provide information on users who abandoned their checkout cart on your website to an advertising platform
• To send information about the products in your store catalogue to an online shopping platform
• All of the above

 

 

How does a pixel differ from a cookie?

 

• A pixel collects data about user behavior on a website and a cookie doesn’t
• A cookie lives in the browser, a pixel is code that is added to a website by the publisher of that website
• A cookie is stored in your browser by the website you are visiting and the pixel is added to a site by a third party

 

 

Which of the following is an example of a third-party cookie?

 

• A cookie from an advertisers network that the publisher uses to deliver ads 
• A cookie Facebook stores in the browser when I am visiting my Facebook page.
• A cookie from the publisher of the site you are visiting

 

 

Which of the following is made possible through the use of cookies?

 

• Keep you signed in on a website
• All of the above
• Give you locally relevant content
• Adjust the content you see on a site based on your preferences

 

 

How are Ad Servers and CMS’s different?

 

• The CMS always delivers the same content and the Ad server adjusts the ads based on the person that accesses the web site
• The CMS picks the ads that the ad server delivers
• The CMS delivers the publisher’s content to a webpage and the ad server fills in the advertising spaces on the page with ads.