True or false. You can use Amazon Audiences and keyword/product targeting options to better understand audiences’ characteristics and access first party shopping insights.
- True
- False
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Amazon Video Ads Certification Answers
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification is best suited for advertising and marketing professionals in planning and strategy roles who manage advertising portfolios and measure campaign impact.
Exam URL: https://learningconsole.amazonadvertising.com/student/path/24319-amazon-video-ads-certification
Practice assessment:
You want to get holistic insights from event-level ads datasets across Amazon-owned and operated properties. Which of the following would you use?
Which report should you use to understand how keyword and product targeting of your Sponsored Brands video campaign are performing over time?
Which is a measurement solution you can use to measure the impact of Streaming TV ads?
You are setting up your Online Video ad campaign and want to plan your audience's engagement at every stage of the customer journey. Which of the following tools could you use?
Lisa is an advertiser currently running Streaming TV and Online Video ad campaigns. Lisa wants to understand her audiences' characteristics. Which of the following can Lisa use to better understand her audiences?
How can you use overlap reports?
Ryan is running Sponsored Brands video campaigns and would like his ads to appear for relevant shopping search queries. Which the following options could Ryan use?
With Online Video ads, you can
Sponsored Display Video ads reach audiences *only* through third-party websites.
Anna is deciding what video ad solution to use. Anna wants an in-stream and out-stream video ad that has a creative builder and she can test different creative variables. Which video ad solution should Anna select?
Select the video ad that is only non-skippable.
Since Sponsored Brands videos play with the audio off, your on-screen message should be clear and easy to understand without audio.
Questions:
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True or false. You can use Amazon Audiences and keyword/product targeting options to better understand audiences’ characteristics and access first party shopping insights.
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True or false: We recommend you include as many facts about your product as possible in your Sponsored Brands video ads.
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Select one answer. Contextual targeting for Sponsored Display video is:
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Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?
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True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.
Explanation:
The statement is “We recommend you do NOT include audio or voice over in your Streaming TV ads”. You have to choose whether this statement is true or false.
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Select one answer. Your Streaming TV video ads…