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Amazon Video Ads Certification Answers

Amazon Video Ads Certification Answers

Amazon Video Ads Certification Assessment Answers

The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification is best suited for advertising and marketing professionals in planning and strategy roles who manage advertising portfolios and measure campaign impact.

  • This assessment is comprised of 50 questions which cover topics related to the Amazon Video Ads Certification.
  • You will have 120 minutes to complete the assessment.
  • Achieve a score of 80% to pass the assessment.
  • You may attempt the assessment again after 24 hours.

Exam URL: https://learningconsole.amazonadvertising.com/student/path/24319-amazon-video-ads-certification

 

 

Practice assessment:

 

You want to get holistic insights from event-level ads datasets across Amazon-owned and operated properties. Which of the following would you use?

 

Which report should you use to understand how keyword and product targeting of your Sponsored Brands video campaign are performing over time?

 

Which is a measurement solution you can use to measure the impact of Streaming TV ads?

 

You are setting up your Online Video ad campaign and want to plan your audience's engagement at every stage of the customer journey. Which of the following tools could you use?

 

Lisa is an advertiser currently running Streaming TV and Online Video ad campaigns. Lisa wants to understand her audiences' characteristics. Which of the following can Lisa use to better understand her audiences?

 

How can you use overlap reports?

 

Ryan is running Sponsored Brands video campaigns and would like his ads to appear for relevant shopping search queries. Which the following options could Ryan use?

 

With Online Video ads, you can

 

Sponsored Display Video ads reach audiences *only* through third-party websites.

 

Anna is deciding what video ad solution to use. Anna wants an in-stream and out-stream video ad that has a creative builder and she can test different creative variables. Which video ad solution should Anna select?

 

Select the video ad that is only non-skippable.

 

Since Sponsored Brands videos play with the audio off, your on-screen message should be clear and easy to understand without audio.

 

Questions:

  1. Select one answer. You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries. Which the following options could you use?
  2. Select three answers. Which of the following can you use to measure the performance of your Sponsored Brands video ad?
  3. True or false: Adding one or two speakers in Online Video ads can help increase detail page views.
  4. True or false: We recommend introducing your brand at the end of your video ads.
  5. True or false. You are setting up your Online Video ad campaign and want to plan your audience’s engagement at every stage of the customer journey. Unfortunately, you cannot access the audience planning tool with Online Video ads.
  6. Select one answer. You have just concluded your Streaming TV ad campaign on your brand of candles. You would like to set up a study on the Amazon Shopper Panel to measure the impact of your marketing efforts. Specifically, you want to understand your audiences’ attitudes and preferences. You can do so using:
  7. Select one answer. In Sponsored Display video ads, advertisers can….
  8. True or false. You are running a Sponsored Brands video ad campaign and are strategizing allocation of your budget. With keyword and product targeting, you can choose to customize bid amounts based on marketing goals.
  9. Select three answers. Which of these measurement solutions can you use to measure the impact of Streaming TV ads?
  10. Select two answers. What video ad solutions can be bought through the Amazon DSP?
  11. Select one answer. You want to drive relevance about your furniture brand. You set up an Online Video ad campaign. You can incorporate your brand’s existing audiences to your campaign by:
  12. True or false: We recommend that you ensure that your Sponsored Brands video ads work without sound and that any on-screen text is readable.
  13. Select one answer. You are planning your Online Video ad campaign. You would like to conduct a holistic measurement of the shopping journey across video, audio, display, and sponsored ads. What measuring solution could you use?
  14. Select one answer. What kind of video ad solutions are Sponsored Brands video?
  15. True or false. You can use third-party insights to measure the brand reach and lift of your Online Video campaign.
  16. Select one answer. Your brand has a Store on Amazon. You would like to connect your video to a sub-page on your Store. Which video ad solution would you use?
  17. True or false: We recommend telling a story in your Streaming TV ads.
  18. True or false: With Online Video ads, you can reach relevant audiences through a multi-channel content strategy.
  19. Select one answer. Which is a measurement solution you can use to measure the impact of Streaming TV ads?
  20. Select one answer. Amazon video creative solutions for Sponsored Brands video, Streaming TV, and Online Video ads can…
  21. Select the two video ads that are only non-skippable.
  22. Match each advertising objectives with the correct definition.
  23. True or false. You are setting up your Sponsored Display video campaign for your kitchenware brand. You can use automatic targeting capabilities.
  24. Select one answer. Which of the following video ads can use Amazon Audiences targeting?
  25. Select one answer. You would like to understand the overall performance of your Sponsored Brands video campaign in a certain range of time. Which report should you use?
  26. Select one answer. Your Streaming TV video ads…
  27. True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.
  28. Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?
  29. Select one answer. Contextual targeting for Sponsored Display video is:
  30. True or false: We recommend you include as many facts about your product as possible in your Sponsored Brands video ads.
  31. True or false. You can use Amazon Audiences and keyword/product targeting options to better understand audiences’ characteristics and access first party shopping insights.
  32. Select one answer. You are deciding what video ad solution to use. You want an in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables. Which video ad solution should you select?
  33. Select three answers. In Sponsored Brands ads, advertisers….
  34. True or false. You can use Amazon Attribution during your Online Video ad campaign to monitor the effectiveness of your non-Amazon campaigns and make in-flight adjustments to your campaign.
  35. Select one answer. You want a video ad that can appear both in-stream (before, during, and after video content) and out-stream (in non-video environments between text and images). Which ad product would you select?
  36. Select three answers. Online Video ads….
  37. True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.
  38. True or false. Sponsored Brands video can enhance campaign performance by helping to drive revenue and brand consideration.
  39. True or false. Within keyword targeting for Sponsored Brands video, there are three keyword match types: exact match, broad match, and phrase match.
  40. Select one answer. Read the answer options and select the correct answer.
  41. Select one answer. What would you use to show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests?
  42. True or false. You cannot link Sponsored Brands video ads to your Amazon Stores.
  43. Select one answer. You want your video ads to run on Freevee, Twitch, and Fire TV. Which video ad product would you choose?
  44. Select one answer. You are setting up your Streaming TV ads campaign and want to use pre-built audiences and custom audiences that include lifestyle, in-market, lookalike, purchases, streaming, and ASIN remarketing audiences. Which of the following would you use?
  45. Select two answers. How can you assess the impact of Sponsored Brands video?
  46. True or false. You are setting up your Sponsored Brands video campaign and want to optimize reach and increased discoverability. You can use both keyword and product targeting to do so.
  47. Select one answer. You want to better understand your customers by learning about their behaviors. Which of the following would you use?
  48. Select one answer. With Sponsored Brands video ads, you can set up your targeting to be:
  49. Select one answer. You can use Amazon Audiences for Streaming TV and Online Video to:
  50. Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?
  51. Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…
  52. Select one answer. Where do Sponsored Display video ads reach audiences?
  53. Match the video ad product with the correct definition.
  54. Select the two video ads that can be non-skippable and skippable.
  55. True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.
  56. Select one answer. You want to understand the impact of shopping activity and sales on Amazon from your non-Amazon marketing channels (i.e. search, social, etc). Which of the following would you use?
  57. True or false: Sponsored Display video reaches audiences through Amazon Audiences.
  58. Select two answers. Sponsored Brand video ads…
  59. Select three answers. Select the Amazon audience solutions available for video ads that are enabled by the Amazon DSP.
  60. True or false. You are an advertiser and want to understand your audiences’ characteristics. You are currently running Streaming TV and Online Video ad campaigns. You can use Amazon insights to better understand your audiences.
  61. True or false. You are running a Streaming TV ad campaign featuring your athletic clothing and want your ads to reach viewers in the New York City area. However, Streaming TV does not allow targeting by geographic location.
  62. True or false: You can use Amazon Ads creative builders to build compelling video assets and test multiple versions of your video ad that can help increase your ad’s impact on customers.
  63. True or false. You cannot see the shopping queries entered by customers shopping on Amazon that results in a click of one of your Sponsored Brands video ads.
  64. Select five answers. What are five Amazon video ad solutions?
  65. True or false. You cannot measure the incremental reach of your Streaming TV ad campaign.
  66. Select one answer. You are setting up your Sponsored Brands video ad campaign for your brand of hair products. You want to keep track of your campaign status to see if your campaign is running, paused, ended, or terminated. You can so by using:
  67. True or false. You can use keyword and product targeting for Sponsored Brands video.
  68. Select three answers. Online Video ads…

 

 

 

 

Match the video ad product with the correct definition.

By

 

Match the video ad product with the correct definition.

 

Streaming TV ads … are full-screen, non-skippable ads that run via a streaming video service over the internet (without satellite or cable), typically viewed on a TV. These video ads show up alongside premium content like TV shows and movies on popular services such as Freevee, Amazon Publisher Direct (APD) broadcaster and network apps, live sports on Prime Video, Twitch, and the News app on Fire TV. (1)
Sponsored Brands video ads … are unskippable, auto-played video ads on Amazon for select keywords that are relevant to your product and serve on top-of-search, below the fold, bottom-of-page, and on product detail pages. These ads are available in desktop, mobile, tablets, and mobile applications. These video ads can be linked to the product detail page or Stores for the product being advertised. (2)
Sponsored Display video ads … are automatic, on loop video ads, muted by default, that have a control button to unmute. These ads can help expand reach via display solutions made available via Amazon Publisher Direct (APD), third-parties, and IMDb.com. (3)
Online Video ads …. are video ads that appear both in-stream (before, during, or after video content) and out-stream (in non-video enviornments between text and images) across desktop, mobile, and tablet on inventory on Amazon-owned sites (such as IMDb.com and Twitch), and across the web on leading publisher sites, such as Amazon Publisher Direct (APD). (4)

 

Select one answer. Where do Sponsored Display video ads reach audiences?

By

 

Select one answer. Where do Sponsored Display video ads reach audiences?

 

  • Sponsored Display Video ads reach audiences *only* through the Amazon store.
  • Sponsored Display video ads reach audiences *on and off Amazon.*
  • Sponsored Display Video ads reach audiences *only* through third-party websites.
  • Sponsored Display Video ads reach audiences *only* through Amazon Publisher Direct.

 

Explanation:

This means that the ads can be shown to customers both on Amazon and off Amazon sites and apps.

 

Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…

By

Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…

 

  • Pull reports to compare all your video ads’ performances
  • Transfer your audiences from an overlap report
  • Transfer your audiences from a data management platform
  • Customize the look and feel of your video

or

  • Transfer your audiences from an overlap report
  • Transfer your audiences from a data management platform
  • Use product and brand assets to enrich your video ad creative
  • Pull reports to compare all your video ads’ performances

 

Similar question:

Select one answer. Amazon video creative solutions for Sponsored Brands video, Streaming TV, and Online Video ads can…

 

Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?

By

 

Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?

 

  • Amazon advertising console reports
  • Video Creative Builder
  • Targeting and keyword reports
  • Amazon Attribution