Amazon Ads for Retail Certification Answers

Amazon Ads for Retail Certification Assessment Answers

This assessment is comprised of 51 questions which cover topics related to Amazon retail for advertisers.

• You will have 120 minutes to complete the assessment.
• Achieve a score of 80% to pass the assessment.
• You may not review your answers once they've been submitted.
• If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
• You may attempt the assessment again after 24 hours.

Exam URL:  https://learningconsole.amazonadvertising.com/student/path/1523-amazon-retail-for-advertisers-certification

 

Amazon Ads for Retail Certification Assessment Answers

 

Questions:

 

Only vendors invited by Amazon.com are eligible to create Coupons for customers.

• False
• True

 

Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.

• True
• False

 

Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?

• Amazon Ads API
• Amazon Brand Registry
• Selling Partner API

 

Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?

• Redemption fees
• No fees are included
• Fulfillment fees

 

Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?

• A coupon
• A social media promo
• A buy one get one promotion

 

How does Vendor Central use the information from the product catalog to help with business operations?

• To create recommendations for product bundles.
• To automatically create advertising campaigns.
• To generate purchase orders.

 

Which of the following is an Amazon retail solution that combines the convenience and value of Amazon.com with a business-relevant product selection to address the needs of businesses and organizations?

• Amazon Business
• Amazon Brand Registry
• Fulfillment by Amazon

 

Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas. Which tab in Seller Central can this tool be found?

• Growth
• Apps and Services
• Performance

 

If you have a product you want to sell that already exists on Amazon.com, it must match to an existing product detail page.

• False
• True

 

What is the minimum number of customer reviews a product should have to be considered retail ready?

• 15 reviews
• 10 reviews
• 5 reviews

 

Kitchen Smart is a vendor who has an agreement with Amazon.com to allocate a small part of their warehouse to be used as an Amazon.com fulfillment center to fulfill Amazon.com orders. Which vendor fulfillment program is Kitchen Smart apart of?

• Born to Run
• Direct Imports
• Vendor flex

 

Which of the following resources are available to Amazon.com sellers on Seller University?

• Podcasts
• Certification Courses
• Training videos

 

Which of the following last mile delivery options helps ensures delivery to a secure location?

• Release-Date Delivery
• FREE Amazon Day Delivery
• Amazon Hub Delivery

 

In the Fulfillment by Amazon (FBA) model, sellers pay storage and fulfillment fees including; long-term storage fees, unplanned services fees, and returns processing fees.

• True
• False

 

A(n) ______ is a planned and organized effort to release a new product for sale.

• product launch
• sales launch
• inventory release

 

Which of the following delivery options provides ultrafast delivery on groceries and household essentials?

• Free Amazon Day Delivery
• 2-Hour Grocery Delivery
• FREE Same-Day Delivery

 

Which business component is managed by vendors in Vendor Central?

• Product prices
• Customer reviews
• Product catalogs

 

Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?

• Fulfillment by Amazon (FBA)
• Merchant Fulfilled Network (MFN)
• Seller Fulfilled Prime (SFP)

 

Customer engagement refers to the quality of the connection between brands and customers, as well as the relevance of the message and the inspiration it sparks in customers to take action.

• True
• False

 

Fulfillment by Amazon shipments can be managed in the Inventory tab of Seller Central.

• True
• False

 

John is a current seller on Amazon.com who wishes to take advantage of additional protective measures that can help manage listings, report violations, and monitor progress of their protection stats. Which of the following programs could John use?

• IP Accelerator
• Project Zero
• Amazon Brand Registry

 

Which of the following is a paid subscription service that gives customers access to additional services on Amazon.com such as fast, free shipping, and exclusive deals?

• Amazon Prime
• Amazon Brand Registry
• Seller University

 

What is the Amazon.com version of a SKU (Stock Keeping Unit) that is used to identify unique products listed on Amazon.com?

• AZIN
• ASIN
• ASKU

 

Vendors should connect with their Amazon vendor manager to learn more about shipping and inventory solutions they may be eligible for.

• True
• False

 

Actions such as clicking through an ad to see more products offered by a brand, subscribing to a newsletter, or following a brand on social media are examples of customer engagement that promotes long term-brand recognition and loyalty.

• False
• True

 

Li is an Amazon.com seller who wants to sell a product that already exists on Amazon.com. Which of the following options would be the correct way to list this product?

• Purchase a product ID and match the ID to the Amazon.com product listing.
• Add the product as an individual listing through Seller Central.
• Find and match the product in the Amazon.com catalog.

 

Which Vendor Central tab allows you to update bank account, tax detail, warehouse, and return addresses?

• Support
• Integration
• Settings

 

_______ is a tool that brands can use to launch email marketing campaigns to their followers on Amazon.com.

• Customer Service by Amazon
• Manage Your Customer Engagement (MYCE)
• Buyer-Seller Messaging Service

 

____ is a paid program for sellers where Amazon takes care of customer service on your behalf for your self-fulfilled orders.

• Customer Service by Amazon
• Buyer-Seller Messaging Service
• Amazon Monitoring Services

 

Which type of product variation includes unique product details in the product detail page title?

• child variations
• standard variations
• parent variations

 

What does it mean for a product to be considered retail ready?

• The product detail page is translated into all languages where the product is being sold.
• The product has been sold at least once.
• The product detail page includes all the necessary information for a customer to make a purchase.

 

How can the Product Opportunity Explorer tool help sellers prepare for a new product launch?

• It can help you identify new product ideas to meet customer demand.
• It can help you develop content marketing tactics for featured promotions.
• It can help you understand your intended customer better.

 

Which of the following correctly describes the benefits of Amazon Business to selling partners?

• Amazon Business helps selling partners grow their business by attracting more shoppers and allowing millions of U.S.-based Prime members to shop directly from sellers’ online stores with the features of Amazon Prime.
• Amazon Business helps digitize and automate procurement to streamline the purchasing process with features including multi-user accounts, an approval workflow, tax exemptions, and dedicated customer support.
• Amazon Business helps selling partners protect their intellectual property by giving them more control over their brand representation on their product detail pages.

 

Which of the following documentation is required and must be submitted to create a Seller Central account?

• Bank account informtion
• Business License
• UPC codes

 

Maria is responsible for managing a system integration for their client who sells as a vendor on Amazon.com. Which platform will Maria need access to in order to manage their client’s system integration?

• Advertising console
• Vendor Central
• Seller Central

 

Which of the following actions can vendors complete in Vendor Central?

• Manage selling programs such as B2B, Handmade, and Amazon Custom.
• Accept purchase orders and ship products to fulfillment centers.
• Sell internationally with Amazon Global Selling.

 

Maria runs a boutique clothing store in New York, and showcases their in-store inventory on Amazon.com. Maria provides same-day delivery to customers by utilizing Amazon Flex Driver delivery partners. Which shipping or delivery solution is Maria using?

• Amazon Business Seller Program
• Amazon Today
• FREE Amazon Day Delivery

 

_____ lets you communicate with Amazon.com customers via email or Seller Central. The service uses encrypted email addresses for both customers and sellers and is the only approved method for communicating with customers on Amazon.com to complete orders or to respond to customer service questions.

• Customer Service by Amazon
• Buyer-Seller Messaging
• Feedback Manager

 

How can Amazon.com vendors provide access to their advertising agency so that they could help manage sponsored ads campaigns and Stores?

• Provide access to their advertising console account
• Contact their vendor account manager
• Create another Vendor Central account for their agency

 

What is the name of the self-service portal that Amazon.com sellers use to create listings, manage orders, and correspond with customers?

• Seller Central
• Vendor Central
• Advertising console

 

Which type of selling partner must be invited to sell on Amazon.com?

• Vendors
• Neither
• Sellers

 

The variation format that features a display of swatch images instead of a drop-down menu is known as a _____?

• parent variation
• standard format
• twister format

 

Which of the following components of retail readiness could negatively affect campaign performance?

• A star rating of 4/5
• A+ Content with supplementary product details
• Low product inventory

 

Which type of selling partner sells products to Amazon directly, which are then sold by Amazon on Amazon.com?

• Individual sellers
• Vendors
• Professional sellers

 

Which of the following factors should be considered by a seller when selecting an Amazon.com selling plan?

• How many countries they plan on selling in.
• Which catergory the products will be listed in.
• How many products they estimate to sell per month.

 

If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you’re required to have a Global Trade Item Number (GTIN).

• False
• True

 

What type of access must be granted for an agency to be able to view and edit Store names as well as use the Stores builder tool within Seller Central?

• Product Listing access
• Parent access
• Store design access

 

Where can Amazon.com sellers access Seller University?

• Under the Learn tab on Seller Central
• By being invited when they sign up for a seller account
• Under the Growth tab on Seller Central

 

Agency professionals must contact Amazon to request access to their clients’ Seller Central accounts.

• True
• False

 

Organique is a successful Amazon.com seller looking for a fulfillment solution that can help offload some of their current storage, shipping, and customer service responsibilities. Based on this information, which of the following fulfillment options should Organique select?

• Fulfillment by Amazon (FBA)
• Seller Fulfilled Prime (SFP)
• Multi-channel Fulfillment (MCF)

 

Jane runs a small business which sells a low volume of handmade blankets that are shipped to Amazon.com customers in custom packaging. Which of the following would be the best fulfillment solution for Jane’s business?

• Fulfillment by Amazon (FBA)
• Direct Fulfillment
• Merchant Fulfilled Network(MFN)

 

Ana is checking their client’s product detail page for retail readiness. Which of the following issues should be flagged as needing improvement to be considered retail ready?

• There are 5 items left in stock.
• The product is rated 4 out of 5 stars.
• There are 15 customer reviews.

 

Li is an Amazon.com seller and is getting ready to launch a new product on Amazon.com. Which tool or feature can they use to learn more about their customers?

• Product Opportunity Explorer
• Amazon insights
• Amazon Vine

 

In order to be eligible to sell products through Vendor Central, products must have a registered trademark.

• False
• True

 

In order to register in Amazon Brand Registry, a selling partner must have which of the following?

• An ASIN that is sold, manufactured and distributed globally.
• A product listed on Amazon.com for over 90 days.
• An active registered brand name, trademark, and the associated government-registered trademark number.

 

How could an Amazon.com seller benefit from the information found under the Performance section of the navigation bar on Seller Central?

• The seller can view reports such as payments and tax reports.
• The seller can view their ratings based on inputs such as customer feedback and claims.
• The seller can see how their advertising campaigns are performing.

 

Style, color, and size are examples of _____, when referring to products listed on Amazon.com

• formats
• variations
• product settings

 

Adsol, an advertising agency, needs to confirm whether their client, Organique, is presenting the Featured Offer for a specific product. Where can Adsol find this information?

• The Amazon.com home page.
• The product detail page.
• The seller landing page.

 

Organique is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders. Which of the following best describes Organique?

• A seller leveraging Fulfillment by Amazon
• A seller leveraging Merchant Fulfilled Network (MFN)
• A vendor leveraging Amazon retail

 

Which Amazon.com selling plan gives sellers access to advanced selling tools such as, inventory management, B2B, API integrations, and bulk listings?

• Individual selling plan
• Only vendors can access these advanced selling tools.
• Professional selling plan

 

Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B2B selling?

• Amazon Direct Fulfillment
• Amazon Delivery Service Partner Program
• Amazon Business Seller Program

 

Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?

• Amazon Prime Program
• Professional selling plan
• Individual selling plan

 

Which of the following is a customer engagement tool available on Seller Central?

• Customer Service by Amazon
• Customer Report Center
• Buyer-Seller Messaging Service

 

Jane wants to use the A+ Content Manager to add rich content to product detail pages. What section of Vendor Central should they navigate to?

• Items
• Advertising
• Merchandising

 

Which of the following statements accurately describes the Amazon Business Seller Program?

• It is a program for Professional sellers to help engage business customers on Amazon.com.
• It is a program that allows retailers to showcase and sell in-store inventory on Amazon.com.
• It is a program designed exclusively for small businesses selling handmade products on Amazon.com.

 

Where on Vendor Central can vendors update product costs?

• The Advertising tab
• The Items tab
• The Payments tab

 

The ____ represents key insights that impact customer satisfaction including; first contact resolution rate, average response time, and customer service rating.

• Feedback Manager
• Customer Experience Metrics
• Buyer-Seller Messaging Service

 

The ____ program is a business opportunity for entrepreneurs to launch and operate their own package-delivery businesses.

• Delivery Service Partner
• Seller Fulfilled Prime
• Last Mile Delivery

 

Which of the following describes why you should monitor the performance of your sales and advertising campaigns throughout the campaign, instead of waiting until the campaign is over?

• You can identifying changes to implement to help drive results.
• You can compare your campaign to others.
• You can no longer adjust your campaign after the campaign is over.

 

Which of the following is true about a product that is considered retail ready?

• Its product detail page includes all the necessary information for customers.
• It is only available in limited quantities.
• It has a high price tag compared to other products.

 

All Amazon.com sellers must pay referral fees, which vary by product listing, in addition to selling plan fees.

• False
• True

 

Which of the following two options are available when adding product listings through Vendor Central?

• Upload products by a .pdf document or spreadsheet
• Upload products by online product form or by spreadsheet
• Upload products by .pdf or reach out to your assigned Vendor Manager to add products for you

 

Which component of Seller Central provides high-level insights into various aspects of your Amazon.com retail business, including summaries of recent orders or payments, performance metrics, and selling notifications?

• Information widgets
• Navigation menu
• Settings tab

 

______ is a partnership between Amazon and local businesses to provide free and secure locations to deliver and pickup Amazon packages.

• Scheduled Delivery
• Amazon Hub
• Amazon Key In-Home Delivery

 

____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.

• Amazon Business
• Buy with Prime
• Amazon.com

 

Which of the following is a paid service that gives Amazon.com sellers access to a designated Amazon account manager?

• Strategic Account Services
• Seller Central support
• Seller University

 

Amazon retail can help brands connect with customers and help guide their shopping experience from discovery to purchase.

• False
• True

 

Which of the following actions can sellers complete in Seller Central?

• Create payment invoices.
• Track vendor performance and retail metrics.
• Monitor customer feedback and reviews.

 

Which of the following sections in Vendor Central is where you can view and download sales, inventory, and demand forecast insights?

• Catalog
• Items
• Reports

 

Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon.com to list products for sale. Which company is an Amazon.com vendor?

• Athletica Shoes
• Shoez
• Neither of these options

 

____ is Amazon.com’s drop ship program, where vendors ship directly from their warehouse to the customers.

• Direct Import
• Vendor Flex
• Direct Fulfillment

 

An Amazon.com seller wants to look for answers to queries on Seller Central. Where should they navigate to?

• To the search bar in seller forums
• To settings in the drop-down menu
• To the help tab in messages

 

Advertising agencies are allowed to create Seller Central accounts on behalf of their clients who sell on Amazon.com, if they are able to provide the correct documentation.

• True
• False

 

Which of the following could be considered a challenge when launching a new product?

• You must buy multiple UPC codes
• Your product doesn’t have any reviews
• You must wait for Amazon.com to approve your launch

 

Which of the following fulfillment solutions is available to vendors, rather than sellers, who sell on Amazon.com?

• Fulfillment by Amazon (FBA)
• Direct Fulfillment
• Seller Fulfilled Prime (SFP)

 

Variable closing fees, FBA fees, Amazon Ads fees, high-volume listing fees, and refund administration fees are examples of what type of fees for Amazon.com sellers?

• Additional fees
• Referral fees
• Professional Seller plan fees

 

____ uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.

• Counterfeit Crimes Unit
• Project Zero
• Amazon Brand Registry

 

Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?

• The Sponsored Products campaign will continue to run as normal.
• The Sponsored Products campaign will stop.
• The Sponsored Products campaign will pause until the product becomes the Featured Offer again.

 

Where can a seller manage their weekend delivery times for their Amazon.com products?

• In their Seller Central account
• In their Seller University account
• Within the product listing

 

Which of the following tools can be used to identify and fix listing issues affecting discoverability, product detail page experience, and customer returns?

• Product Opportunity Explorer
• Listing quality dashboard
• SKU (Stock Keeping Unit) editor

 

 

1. 1. Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?
   2. True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
   3. Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?
   4. Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
   5. True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
   6. Which of the following is an optimal main image?
   7. Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?
   8. Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of Amazon Brand Analytics would be most useful for him to review to best understand these trends for his brand?
   9. Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
   10. True or false? Only businesses can shop on Amazon Business.
   11. Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
   12. Which of the following examples best articulates the use of an alternative purchase report?
   13. Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?
   14. What factors should be considered by a seller when selecting a selling plan in Seller Central?
   15. How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
   16. Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?
   17. Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
   18. True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.
   19. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
   20. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of Amazon Brand Analytics would be most useful for him to review?
   21. EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
   22. What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
   23. Which best describes Merchant fulfilled network?
   24. True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.
   25. Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
   26. Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
   27. Where in Vendor Central can a user find recommendations to improve their business and increase sales?
   28. True or false? A Vendor Central user can update a product image and see it live immediately.
   29. Which of the following is not a benefit of ARA Premium?
   30. Which of the following is not a benefit of Amazon Brand Analytics?
   31. Retail insights can look back to compare insights from ___________ in the past.
   32. Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
   33. What is the guiding principle behind all Amazon retail programs?
   34. Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?
   35. Which best defines a parent ASIN?
   36. Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
   37. Which of the following best describes conversion share?
   38. What is the minimum number of customer reviews a product should have to be considered retail ready?
   39. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
   40. Which of the following is not a benefit of retail insights?
   41. John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?
   42. What section of Vendor Central allows users to access Amazon Vine?
   43. Which of the following is included on a product detail page?
   44. Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
   45. Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
   46. Which type of selling partner must be invited to sell on Amazon?
   47. Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
   48. Examine the product detail page below. Which of the following elements is not retail ready?
   49. Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
   50. True or false? A minimum of 4 product images is suggested for a product to be retail ready.
   51. Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
   52. What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?
   53. How many ASINs can you review in a peer set with ARA Premium?
   54. True or false? A selling partner must be invited to become a Vendor Central user.
   55. Which of the following is NOT an Amazon retail program?
   56. Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?
   57. Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?
   58. Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of Amazon Brand Analytics would be most useful for her to review?
   59. True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
   60. ARA Premium can report on which geographic sales data?
   61. East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?
   62. Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?
   63. Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
   64. What section of Vendor Central allows users to manage A+ Content?
   65. What should a Vendor Central user update to enable customers to discover their products using the search bar?
   66. Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?
   67. What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
   68. Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
   69. True or false? The metrics in retail insights are ad attributed.
   70. Which of the following action(s) can a Vendor Central user take to manage products?
   71. In Vendor Central, where should a user navigate to in order to access the advertising console?
   72. Match the retail program with its description.
   73. Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
   74. Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
   75. GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
   76. What is the minimum star rating a product should have to be considered retail ready?
   77. What does it mean for a product to be considered retail ready?
   78. Which of the following is NOT included in the retail readiness checklist?
   79. Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
   80. Which of the following is true regarding product variations?
   81. True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
   82. Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
   83. Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
   84. Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
   85. EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
   86. Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
   87. Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
   88. Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
   89. Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
   90. Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
   91. Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
   92. Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client?
   93. Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
   94. True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
   95. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
   96. What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
   97. Amazon Brand Analytics can report on which geographic sales data?
   98. True or false? Enhanced content is a customizable section that selling partners can use to create positive customer experiences that empower shoppers with enough information to make an informed buying decision.
   99. Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in Amazon Brand Analytics?
   100. How many ASINs can you review in a peer set with Amazon Brand Analytics?
   101. Retail insights can look back to compare insights from — in the past.
   102. _____ lets you communicate with Amazon.com customers via email or Seller Central. The service uses encrypted email addresses for both customers and sellers and is the only approved method for communicating with customers on Amazon.com to complete orders or to respond to customer service questions.
   103. The ____ program is a business opportunity for entrepreneurs to launch and operate their own package-delivery businesses.
   104. Which type of product variation includes unique product details in the product detail page title?
   105. _______ is a tool that brands can use to launch email marketing campaigns to their followers on Amazon.com.
   106. Which of the following could be considered a challenge when launching a new product?
   107. Agency professionals must contact Amazon to request access to their clients’ Seller Central accounts.
   108. The ____ represents key insights that impact customer satisfaction including; first contact resolution rate, average response time, and customer service rating.
   109. Which of the following actions can vendors complete in Vendor Central?
   110. Which of the following correctly describes the benefits of Amazon Business to selling partners?
   111. Which of the following components of retail readiness could negatively affect campaign performance?
   112. Which of the following is true about a product that is considered retail ready?
   113. In order to be eligible to sell products through Vendor Central, products must have a registered trademark.
   114. Which Amazon.com selling plan gives sellers access to advanced selling tools such as, inventory management, B2B, API integrations, and bulk listings?
   115. Which component of Seller Central provides high-level insights into various aspects of your Amazon.com retail business, including summaries of recent orders or payments, performance metrics, and selling notifications?
   116. Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?
   117. ____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.
   118. Actions such as clicking through an ad to see more products offered by a brand, subscribing to a newsletter, or following a brand on social media are examples of customer engagement that promotes long term-brand recognition and loyalty.
   119. Li is an Amazon.com seller and is getting ready to launch a new product on Amazon.com. Which tool or feature can they use to learn more about their customers?
   120. Jane runs a small business which sells a low volume of handmade blankets that are shipped to Amazon.com customers in custom packaging. Which of the following would be the best fulfillment solution for Jane’s business?
   121. Li is an Amazon.com seller who wants to sell a product that already exists on Amazon.com. Which of the following options would be the correct way to list this product?
   122. Which of the following is a paid subscription service that gives customers access to additional services on Amazon.com such as fast, free shipping, and exclusive deals?
   123. Variable closing fees, FBA fees, Amazon Ads fees, high-volume listing fees, and refund administration fees are examples of what type of fees for Amazon.com sellers?
   124. What is the name of the self-service portal that Amazon.com sellers use to create listings, manage orders, and correspond with customers?
   125. Ana is checking their client’s product detail page for retail readiness. Which of the following issues should be flagged as needing improvement to be considered retail ready?
   126. Organique is a successful Amazon.com seller looking for a fulfillment solution that can help offload some of their current storage, shipping, and customer service responsibilities. Based on this information, which of the following fulfillment options should Organique select?
   127. Jane wants to use the A+ Content Manager to add rich content to product detail pages. What section of Vendor Central should they navigate to?
   128. Kitchen Smart is a vendor who has an agreement with Amazon.com to allocate a small part of their warehouse to be used as an Amazon.com fulfillment center to fulfill Amazon.com orders. Which vendor fulfillment program is Kitchen Smart apart of?
   129. What type of access must be granted for an agency to be able to view and edit Store names as well as use the Stores builder tool within Seller Central?
   130. Which of the following tools can be used to identify and fix listing issues affecting discoverability, product detail page experience, and customer returns?
   131. Which of the following sections in Vendor Central is where you can view and download sales, inventory, and demand forecast insights?
   132. If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you’re required to have a Global Trade Item Number (GTIN).
   133. Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas. Which tab in Seller Central can this tool be found?
   134. Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B2B selling?
   135. How could an Amazon.com seller benefit from the information found under the Performance section of the navigation bar on Seller Central?
   136. Which of the following describes why you should monitor the performance of your sales and advertising campaigns throughout the campaign, instead of waiting until the campaign is over?
   137. In the Fulfillment by Amazon (FBA) model, sellers pay storage and fulfillment fees including; long-term storage fees, unplanned services fees, and returns processing fees.
   138. How does Vendor Central use the information from the product catalog to help with business operations?
   139. Which type of selling partner sells products to Amazon directly, which are then sold by Amazon on Amazon.com?
   140. In order to register in Amazon Brand Registry, a selling partner must have which of the following?
   141. Where on Vendor Central can vendors update product costs?
   142. Which business component is managed by vendors in Vendor Central?
   143. Which of the following actions can sellers complete in Seller Central?
   144. Style, color, and size are examples of _____, when referring to products listed on Amazon.com
   145. Which of the following last mile delivery options helps ensures delivery to a secure location?
   146. Which Vendor Central tab allows you to update bank account, tax detail, warehouse, and return addresses?
   147. Fulfillment by Amazon shipments can be managed in the Inventory tab of Seller Central.
   148. Which of the following resources are available to Amazon.com sellers on Seller University?
   149. Where can Amazon.com sellers access Seller University?
   150. Which of the following fulfillment solutions are available to vendors selling on Amazon.com?
   151. If you have a product you want to sell that already exists on Amazon.com, it must match to an existing product detail page.
   152. ____ is Amazon.com’s drop ship program, where vendors ship directly from their warehouse to the customers.
   153. Which of the following delivery options provides ultrafast delivery on groceries and household essentials?
   154. How can Amazon.com vendors provide access to their advertising agency so that they could help manage sponsored ads campaigns and Stores?
   155. Customer engagement refers to the quality of the connection between brands and customers, as well as the relevance of the message and the inspiration it sparks in customers to take action.
   156. Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon.com to list products for sale. Which company is an Amazon.com vendor?
   157. Which of the following documentation is required and must be submitted to create a Seller Central account?
   158. Which of the following factors should be considered by a seller when selecting an Amazon.com selling plan?
   159. How can the Product Opportunity Explorer tool help sellers prepare for a new product launch?
   160. The variation format that features a display of swatch images instead of a drop-down menu is known as a _____?
   161. ____ uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.
   162. Which of the following is a paid service that gives Amazon.com sellers access to a designated Amazon account manager?
   163. What is the Amazon.com version of a SKU (Stock Keeping Unit) that is used to identify unique products listed on Amazon.com?
   164. Which of the following two options are available when adding product listings through Vendor Central?
   165. Amazon retail can help brands connect with customers and help guide their shopping experience from discovery to purchase.
   166. Maria runs a boutique clothing store in New York, and showcases their in-store inventory on Amazon.com. Maria provides same-day delivery to customers by utilizing Amazon Flex Driver delivery partners. Which shipping or delivery solution is Maria using?
   167. Advertising agencies are allowed to create Seller Central accounts on behalf of their clients who sell on Amazon.com, if they are able to provide the correct documentation.
   168. John is a current seller on Amazon.com who wishes to take advantage of additional protective measures that can help manage listings, report violations, and monitor progress of their protection stats. Which of the following programs could John use?
   169. Vendors should connect with their Amazon vendor manager to learn more about shipping and inventory solutions they may be eligible for.
   170. Which of the following is an Amazon retail solution that combines the convenience and value of Amazon.com with a business-relevant product selection to address the needs of businesses and organizations?
   171. Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?
   172. Adsol, an advertising agency, needs to confirm whether their client, Organique, is presenting the Featured Offer for a specific product. Where can Adsol find this information?
   173. Maria is responsible for managing a system integration for their client who sells as a vendor on Amazon.com. Which platform will Maria need access to in order to manage their client’s system integration?
   174. ______ is a partnership between Amazon and local businesses to provide free and secure locations to deliver and pickup Amazon packages.
   175. Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
   176. Organique is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders. Which of the following best describes Organique?
   177. Which type of selling partner must be invited to sell on Amazon.com?
   178. All Amazon.com sellers must pay referral fees, which vary by product listing, in addition to selling plan fees.
   179. ____ is a paid program for sellers where Amazon takes care of customer service on your behalf for your self-fulfilled orders.
   180. Which of the following is a customer engagement tool available on Seller Central?
   181. A(n) ______ is a planned and organized effort to release a new product for sale.
   182. Where can a seller manage their weekend delivery times for their Amazon.com products?
   183. Which of the following statements accurately describes the Amazon Business Seller Program?
   184. An Amazon.com seller wants to look for answers to queries on Seller Central. Where should they navigate to?

    

   Which of the following is not a benefit of ARA Premium?

   • Detailing the percentage of purchases that are made as repeats versus first time customers. Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
   • Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
   • Providing visibility into the most commonly used shopping queries across Amazon.

   Which best defines a parent ASIN?

   • An ASIN under which all products within a category are grouped.
   • An ASIN under which all of a seller/vendor's ASINs are grouped.
   • An ASIN under which multiple variations of the product are grouped.
   • The first ASIN created in a category.

   GamezCo is presenting the Featured Offer ("Buy Box") on a gaming console they sell. Which of the following is true? Select All Correct Responses

   • GamezCo paid a fee to present the Featured Offer ("Buy Box").
   • GamezCo is the only seller for this product.
   • GamezCo receives credit for sales.
   • When a customer clicks "Buy Now," they will be purchasing from GamezCo.

   True or false? Optimizing the enhanced content section can improve organic SEO.

   • False
   • True

    

    

   Amazon Ads for Retail Certification Assessment Answers