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Juan’s advertising goal is sales eﬃciency. What optimizations should he make to his campaign? Select all that apply.

By vmartinez

Increase bids on keywords with high ACOS
Decrease bids on keywords with low KENP reads or royalties
Decrease bids on keywords with high ACOS
Increase bids on keywords with high impressions

Juan’s advertising goal is sales eﬃciency. What optimizations should he make to his campaign? Select all that apply.

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