You’re managing app campaigns for a project management software company. Which of the following assets should you use?
An image of someone holding a phone with the app on-screen and a logo overlayed
A video that tells a complete story, including the user’s project management problem and how the app solves it
A screen-capture video of someone using the software to track their team’s progress
A headline that states the name of the app and a call-to-action to download