What is one benefit of running search ads for brand keywords?
They always appear first in the search results, above other ads
They protect your traffic if a competitor bids on your brand keywords
They see a higher click-through rate than non-brand keywords
They are significantly less expensive than search ads for other keywords
Explanation: The correct answer is They protect your traffic if a competitor bids on your brand keywords. Running search ads for brand keywords offers the benefit of protecting a brand’s traffic and ensuring that users who search for the brand or its products find the official website or landing pages. Without running ads on brand keywords, competitors may bid on those terms, leading to their ads appearing prominently in search results when users search for the brand. This can divert traffic away from the brand’s website and potentially lead to lost sales or conversions. By bidding on brand keywords, businesses can maintain control over their brand presence in search engine results pages (SERPs) and prevent competitors from intercepting their traffic. Additionally, ads for brand keywords often have higher relevance and click-through rates since they target users who are already familiar with the brand, resulting in better ad performance and return on investment. Overall, running search ads for brand keywords is a strategic approach to safeguarding brand visibility, protecting against competitors, and maximizing opportunities for engagement and conversion from users actively seeking the brand.