A placement is assigned two active ads: a flash sale ad (Priority 1) with an expired run date, and a brand awareness ad (Priority 12) with a valid run date. According to the decision logic, which setting does Campaign Manager 360 evaluate first to determine the final serving outcome?
- The run dates, as expired ads are automatically purged before priority is assessed.
- The frequency capping, which overrides the priority if the user has reached their daily limit.
- The ad priority, which establishes the hierarchy before checking other delivery constraints.
- The creative rotation, which alternates assets regardless of individual ad-level settings.
Explanation
Priority controls the serving hierarchy among ads assigned to the same placement. A lower priority number is considered before ads with higher priority numbers. After that hierarchy is applied, Campaign Manager 360 checks whether the selected ad can actually serve based on delivery requirements such as run dates and creative eligibility. If the higher-priority ad is not eligible, the system can move to an eligible lower-priority ad.
Why the other options are incorrect
Frequency capping limits repeated exposure to the same user, but it is not the first hierarchy setting.
Run dates determine eligibility, but they are checked after the serving hierarchy is considered.
Creative rotation controls creative selection within an ad, not the first ad-level serving decision.
Source for verification
https://support.google.com/campaignmanager/answer/2826012?hl=en