A brand’s video performance report shows 100% completion rates across several niche streaming sites, but the Video Mutes and Video Pauses metrics remain at zero. According to the technical standards of Campaign Manager 360, what prevents these specific interaction events from being recorded?
- Interaction metrics like Mutes and Pauses are exclusive to Display placements and don’t exist for in-stream video.
- These metrics rely on the publisher’s player to fire the events and are only available at the publisher’s discretion.
- The VPAID-only creative setting wasn’t activated at the advertiser level to force a secondary tracking layer.
- The placement was configured as a VAST-only tag, which prohibits tracking user-initiated playback changes.
Explanation
Video Mutes and Video Pauses are counted only when the video player reports those user actions. Campaign Manager 360 does not infer these interactions from completion data alone. Player-level mute and pause signals can be absent even when standard playback milestones are recorded. When the publisher implementation does not pass those events, the related interaction metrics remain zero.
Why the other options are incorrect
VPAID-only creative setting is not required to enable these standard player interaction counts.
Display placements are not the exclusive source of video interaction metrics.
VAST-only tag does not automatically block all user-initiated playback event tracking.
Source for verification
https://support.google.com/campaignmanager/table/6170532?hl=en
https://support.google.com/campaignmanager/answer/4532834?hl=en