An agency is organizing its global structure and needs to define a unique entity for each of its brands. This designation in the hierarchy will host its own set of creatives and dedicated tracking pixels. Which designation represents this individual brand?
- Top-level account
- Advertiser
- Campaign
- Insertion order
Explanation
In Display & Video 360, an advertiser is the brand-level entity that sits above campaigns, insertion orders, and line items, so it is the correct place to represent one distinct brand. Google Help+2
Google’s workflow for creating insertion orders and line items starts by opening an advertiser and then creating or selecting campaign components underneath it, which shows that brand activity is organized from the advertiser level downward. Google Help+1
When a new advertiser is created, it is assigned to a Floodlight group, and Google states that advertisers in the same group share attribution settings and Floodlight activities. Google Help
Advertiser-level settings also apply to all current and future campaigns, insertion orders, and line items under that advertiser, which matches a dedicated brand workspace with its own operational setup, including creatives and tracking. Google Help+2
Why the other options are incorrect
Top-level account is broader than the per-brand workspace, because Google shows advertisers are created within the higher account structure rather than using that higher level as the individual brand entity. Google Help+1
Insertion order is a delivery object that contains line items for a campaign, so it is too low in the hierarchy to represent a brand. Google Help
Campaign groups related insertion orders around a common business goal, so it sits below the advertiser and is not the entity used to house a brand’s full setup. Google Help+1
Source for verification
Create an advertiser — Display & Video 360 Help Google Help
Set targeting — Display & Video 360 Help Google Help+1