Javier wants to use a Display campaign to grow sales while making sure conversions, on average, don’t exceed a certain cost. He is intrigued by the Smart Bidding options available. Which option should he prioritize, and why?
- Maximize Conversions, because it doesn’t require historical conversion data.
- Target Impression Share, because it grows both awareness and conversions at an assigned cost point.
- Target CPA, because it grows conversion volume at his target cost per acquisition.
- Enhanced CPC, because it offers the greatest amount of control over the bidding process.