How do view-through conversions help to evaluate Display campaign performance?
- They present converting customers with a short survey, asking about their experience leading up to the purchase they completed.
- They tell you when customers see — but don’t interact with your ad — and then later complete a conversion on your site.
- They determine various signals from placement and audience reports, then narrowing down the best performing areas of a Display campaign.
- They identify and breakdown which traffic, exclusively from Display, resulted in creating conversions.