Mariah is performing an SEO competitive analysis on her client’s website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn’t interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?
- Mariah should educate her client on the value provided by high-quality backlinks, then suggest a strategy of approaching the same sites which link to their competitors and ask for a similar backlink to their website.
- Mariah should send her client information from popular SEO blogs about backlinks, then propose that she start a cold outreach campaign to 100 relevant websites to ask for links.
- Mariah should instead focus on content marketing and creating more high-quality blog posts.
Explanation: Mariah should educate her client on the value provided by high-quality backlinks, then suggest a strategy of approaching the same sites which link to their competitors and ask for a similar backlink to their website. By explaining the importance of backlinks in SEO and showcasing how their competitors have benefited from links from reputable news agencies and aggregator sites, Mariah can demonstrate the potential impact on her client’s search engine rankings and online visibility. Encouraging her client to pursue backlinks from these authoritative sources aligns with best practices in SEO and presents a tangible strategy for improving their backlink profile and competitiveness in the SERPs. This approach not only addresses the immediate issue of backlink deficiency but also fosters a collaborative relationship between Mariah and her client, where strategic decisions are made based on data-driven insights and industry expertise. Therefore, the correct answer is Mariah should educate her client on the value provided by high-quality backlinks, then suggest a strategy of approaching the same sites which link to their competitors and ask for a similar backlink to their website.