What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance? By vmartinez What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance? 5% 7% 10% 25% Related content Related questions:A Kantar study revealed the correlation between a…To build cultural relevance for your brand, your…Data-driven decision-making involves the five…In data-driven decision-making, a data analyst would…