You need a ________________ to access Ads Manager.
- Twitter account
- business
- campaign
- audience
or
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X Ads Manager Fundamentals Badge Assessment Answers

Exam URL: https://www.xadsacademy.com/student/path/1120386-ads-manager-fundamentals
Questions:
By vmartinez
You need a ________________ to access Ads Manager.
or
By vmartinez
What are the three stages of Reporting Overview?
Explanation:
In the context of the X (Twitter) Ads Manager reporting interface, Filters, Metrics, and Cross-Border represent the three fundamental stages of data analysis because they dictate how information is sorted, measured, and expanded geographically. Filters serve as the initial stage by allowing you to narrow down your view to specific campaigns, objectives, or statuses so you can focus only on relevant data. Metrics follow as the second stage, where you customize your view to display specific performance indicators—such as engagement rates or conversion values—that align with your campaign goals. Finally, Cross-Border is the third stage, providing a specialized layer of reporting that allows you to analyze and compare performance across different global regions and languages to identify international growth opportunities. Unlike these analytical stages, Exporting is merely a functional utility for downloading files and is not considered a core stage of the dashboard’s internal reporting logic.
By vmartinez
The default filters in the Ads Manager are….? (Select three)
Explanation:
The correct answers are Funding Source, Objective, and Status because these are the standard, built-in filters available by default in Ads Manager to help advertisers quickly organize and evaluate their campaigns. Funding Source allows users to distinguish how ads are paid for, Objective helps categorize campaigns based on their marketing goal (such as reach or engagement), and Status makes it easy to see whether campaigns are active, paused, or completed. International Views is not a default filter, as it is a performance metric rather than a campaign-management or organizational filter.