Devon set a SMART goal for his hand-knit sweater business: “Gain 20% more new customers by the end of the year”.
What would be a good KPI for him to use when evaluating if he is reaching this goal?
- Sales Revenue (how much money you generate from sales)
- Brand awareness (number of people who know about your brand)
- Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
- Cost per lead (how much it cost in marketing dollars to generate a sale)