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Snapchat Apps Essentials Exam Answers

Snapchat Apps Essentials Exam Answers

 

Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.

 

You have 30 minutes to answer all 20 questions. You need a score of 80% of higher pass. If you do not pass, review the courses, then retake the exam. Good luck!

 

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Some questions:

 

By using _____________ for Lenses, you can shift your AR strategy to focus on driving more efficient CPIs.

  • App Conversions
  • Golden Rules
  • A/B Testing
  • Goal-Based Bidding

 

Which feature lets you serve your ads to Snapchatters on mobile sites and apps other than Snapchat?

  • Snap Audience Network
  • Snap Kit
  • Multi-Product Strategy
  • Snap Pixel

 

Which goal would you use to optimize towards lifetime value and user retention?

  • Swipe Ups
  • App Installs
  • Re-engagement App Purchases
  • Impressions

 

Snapchatters open Snapchat _______ times per day, on average.

  • 20
  • 30
  • 40
  • 10

 

Since Video Ads are skippable, we recommend limiting them to ____ seconds or less.

  • Six
  • Seven
  • Five
  • Eight

 

With Video Ads, the first ________ seconds drive the most impact, so make sure to frontload your creative with your app name and core message.

  • Two
  • Three
  • Four
  • Five

 

Which goal would you choose to unlock the ROAS bidding strategy?

  • App Purchase
  • Install
  • Swipe Up
  • App Sign Up

 

Over 235 million people around the world use Snapchat every ________ to communicate with their closest friends.

  • Week
  • Day
  • Month
  • Hour

 

Which ad unit would you choose to create an interactive moment and bring your brand into your audience’s world?

  • Video Ad
  • Story Ad
  • Collection Ad
  • Lenses AR Experience

 

Apps in categories like music, shopping, travel, and maps have seen significant growth among __________, indicating that apps cater to nearly all of their lifestyle needs.

  • Gen Xers
  • Mobile Users
  • Gen Zers
  • Millennials

 

In 2019, ______ of Gen Zers reported that they had used social apps in the past month — an 11% increase within the last two years.

  • 58%
  • 81%
  • 92%
  • 67%

 

___________ has a higher affinity for discovering, downloading, and using apps.

  • Gen X
  • Millennials
  • The Snapchat Generation
  • Gen Z

 

Which targeting option would you choose if you wanted to reach Snapchatters in different markets with a single ad set?

  • Radius Targeting
  • Bulk Location Upload
  • Multi-Country Targeting
  • Location Categories

 

Which creative resource offers built-in templates and features, including custom shaders and advanced tracking technology, to create AR experiences?

  • Snap Publisher
  • Video Conversion Tool
  • Lens Studio
  • Snap Kit

 

Which creative resource lives within your browser and helps you build a full-screen vertical video with ease?

  • Snap Publisher
  • Lens Builder
  • Crop Image Tool
  • Video Conversion Tool

 

Which ad unit would you choose for a full-screen ad with overlaid app information, appearing between friends’ Stories?

  • Video Ad
  • Story Ad
  • Collection Ad
  • Lenses AR Experience

 

Which ad unit would you choose if you wanted to give Snapchatters a way to play with and experience your app in “3D”?

  • Story Ad
  • Video Ad
  • Collection Ad
  • Lenses AR Experience

 

Which Ads Manager feature would you use if you wanted to experiment with different pieces of creative?

  • Video Conversion Tool
  • A/B Testing
  • Multi-Product Strategy
  • Snap Publisher

 

Which ad unit would you choose to highlight multiple products, pieces of content, or app features within visual thumbnails?

  • Video
  • Lenses AR Experience
  • Story Ad
  • Collection Ad

 

Which solution would you use if you wanted to build targeting segments based on the actions users take in your app?

  • Lookalike Audiences
  • Snap Audience Match
  • Snapchat Lifestyle Categories
  • Mobile App Custom Audiences

 

 

 

Sorry, we haven't got the answers yet. We will try to get in a future.

We have these answers now:
https://www.certificationanswers.com/en/exams-answers/