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Digital Marketing for SMBs with Greg Gifford Exam Answers

Digital Marketing for SMBs with Greg Gifford Exam Answers

 

Exam URL: https://www.semrush.com/academy/courses/digital-marketing-for-smbs-with-greg-gifford/

 

Questions:

  1. What is digital marketing?
  2. How do you measure the performance of your website?
  3. You can send email marketing to any email address you find.True or false?
  4. Search Engine Marketing is most commonly called:
  5. What are Google’s automated programs that discover website content called?
  6. What does retargeting do?
  7. What is display advertising?
  8. How do you check the ad copy of your competitors’ Google Ads?
  9. People who have not liked or followed your company on social media will not see your ads. True or false?
  10. Your business needs to use the strategies in every lesson of this course to succeed. True or false?
  11. Digital marketing helps to bring more traffic to your site. True or false?
  12. Why is it easier to measure the results of digital marketing?
  13. How do you measure conversions on your site in Google Analytics?
  14. When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:
  15. If you want to show up as a search result for a particular search phrase in Google, you need:
  16. When you run Google Ads, you pay:
  17. Retargeting allows you to show ads to people who have never been to your website.
  18. Your display ad should link to your home page because it builds your brand relevance
  19. How do you track the success of social media ads?
  20. Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?
  21. You cannot do digital marketing effectively with a limited budget.
  22. Where should the link in your email point to on your site?
  23. More links pointing to your site means more visibility for your business. True or false?
  24. The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?
  25. Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?
  26. If SEO is done correctly, you will see results in less than a month. True or false?

 

 

What does retargeting do?

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What does retargeting do?

 

  • Ads on other sites bring users who visited your site in the past back to your site.
  • Ads on sites similar to yours bring brand-new users to your site.
  • Ads are displayed to users who match the demographics of past customers.