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SEMrush Digital Advertising 101 Exam Answers

SEMrush Digital Advertising 101 Exam Answers

SEMrush Digital Advertising 101 Exam Answers

Master the art of building a digital advertising strategy in this comprehensive course. Set objectives, profile your audience, analyze competitors, choose effective channels, create resonant content, allocate budget, and diagnose underperformance.

Exam URL: https://www.semrush.com/academy/courses/digital-advertising-101/

 

Questions:

  1. Which of these are types of digital advertising?
  2. Brand awareness digital advertising is:
  3. Which of these are components of a typical lead generation advertising campaign?
  4. Digital advertising can help with which of the following:
  5. Which of the following types of ads CAN’T be paid for using a CPM model?
  6. Which of these types of ads can be shown in search results?
  7. Which of these metrics AREN’T used in advertising measurement?
  8. I spend $20 on my advert and it gets seen 2,000 times. What is my CPM?
  9. Paying $95 per click for a search ad:
  10. Which of these Advertising Competitor Research features is available in Semrush?
  11. Which types of advertising does Ad Clarity give you competitor insights on?
  12. Setting goals at the start of a digital advertising campaign allows you to:
  13. Customer personas allow advertisers to:
  14. The Audience Intelligence app in Semrush AppCenter allows you to:
  15. UGC means:
  16. UGC is sometimes preferred to more polished advertising creative because:

 

 

UGC is sometimes preferred to more polished advertising creative because:

By

UGC is sometimes preferred to more polished advertising creative because:

 

  • It is generated quickly using AI
  • It doesn’t require the brand to produce their own creative
  • It always generates better results
  • It looks more like the content in people’s social media feeds

 

UGC means:

By

 

UGC means:

 

  • User Generated Content

 

  • Universally Generated Content

 

The Audience Intelligence app in Semrush AppCenter allows you to:

By

 

The Audience Intelligence app in Semrush AppCenter allows you to:

 

  • Build reports on competitor audience likes and behaviours

 

  • Upload a list of customers and identify their characteristics

 

Setting goals at the start of a digital advertising campaign allows you to:

By

Setting goals at the start of a digital advertising campaign allows you to:

 

  • Help align decision-makers’ expectations
  • Test different types of ads to see which performs better
  • Request refunds from Google for underperforming campaigns
  • Measure when performance is above or below expectations