You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
- Experience Hub
- Reports
- Overview Page
- Performance Center
Explanation:
To help your customer allocate their quarterly budget across each product and each of their Search Ads 360 campaigns, you should utilize the “Budgets” feature within Search Ads 360. This feature allows advertisers to set, manage, and adjust budgets for their campaigns and portfolios. Here’s how you can access the Budgets feature:
- Log in to your Search Ads 360 account.
- Navigate to the Budgets Tab:
- In the left navigation panel, click on the “Budgets” tab.
- View Campaign Budgets:
- Within the Budgets tab, you will see a list of your campaigns and their respective budgets. You can review existing budgets and make adjustments as needed.
- Set Budgets at the Campaign Level:
- Click on a specific campaign to access its details.
- Within the campaign details, you can set or adjust the budget specific to that campaign.
- Use Shared Budgets for Portfolio Allocation:
- If your customer has multiple campaigns that share a common goal or theme, you may consider using shared budgets. Shared budgets allow you to allocate a single budget across multiple campaigns, making it easier to manage and distribute funds strategically.
- Allocate Budgets by Product or Theme:
- Analyze the performance of each product or theme and allocate budgets accordingly. Consider the goals and priorities for each product or campaign when determining the budget allocation.
- Adjustments Based on Forecasting:
- You can also use forecasting tools within Search Ads 360 to estimate the potential impact of different budget allocations. This can help in making more informed decisions.
- Monitor and Optimize:
- Regularly monitor the performance of campaigns and adjust budgets based on actual results. Optimization may be needed to ensure that budget allocations align with business objectives.
By utilizing the Budgets feature in Search Ads 360, you can help your customer effectively allocate their quarterly budget across each product and campaign. This ensures that advertising funds are distributed in a way that maximizes performance and aligns with the overall marketing strategy. Keep in mind that features and interfaces may evolve, so it’s advisable to refer to the latest documentation or contact Google Support for the most up-to-date guidance on budget management in Search Ads 360.