Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
- Custom dimensions
- Templates
- Audience segments
- Labels
Explanation:
For a customer selling beach vacation rental packages with frequently changing pricing based on seasonal variations, the ideal feature in Search Ads 360 to ensure automatic updates to the campaign structure, targeting, and creatives is **Templates**. By utilizing templates, advertisers can dynamically adjust their campaigns to reflect changes in pricing, ensuring that the advertising strategy aligns with the evolving nature of their offerings. Templates in Search Ads 360 provide a systematic way to manage and automate updates across multiple campaigns, making them particularly valuable for businesses with products or services that experience frequent changes. This feature streamlines the process of keeping advertisements in sync with dynamic pricing models, enabling advertisers to maintain relevance and accuracy in their promotional efforts throughout the fluctuating demands of the summer vacation rental market.