Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
- They can use custom dimensions.
- They can use templates.
- They can use labels.
- They can use automated rules.
Explanation:
To efficiently schedule all Search Ads 360 ads during afternoon commutes, the most effective approach is to leverage the use of **automated rules**. Automated rules in Search Ads 360 allow advertisers to set predefined conditions and actions, enabling the automation of various tasks, including bid adjustments, status changes, or in this case, adjusting ad schedules. By creating an automated rule specifying the desired criteria, such as targeting afternoon commute hours, the health and wellness organization can ensure that their ads are active during the specified time frame. This not only streamlines the process but also ensures that the ad schedule aligns with their strategic goals, reaching the target audience effectively during the identified peak hours for afternoon commutes.
Automated rules in Search Ads 360 offer a convenient solution for setting actions either once or at regular intervals, applicable to various objects such as campaigns, ad groups, keywords, and ads. At the campaign level, these rules can be utilized to pause or enable campaigns, modify campaign budgets, and send notification emails simultaneously across multiple accounts. By using automated rules, your customer can efficiently schedule their Search Ads 360 ads to run specifically during the afternoon commutes, aligning their advertising efforts with the targeted time frame and streamlining their campaign management.