Within Search Ads 360, what specific action does a custom column let you access for any formula?
- It lets you access reporting.
- It lets you access label.
- It lets you access dimension.
- It lets you access conversion.
Explanation:
In Search Ads 360, a custom column allows you to access specific performance metrics or data by creating a custom formula. These custom formulas can be applied to campaigns, ad groups, keywords, or other entities within your account to derive calculated metrics or perform specific actions. The primary purpose of a custom column is to customize the data that is displayed in your reporting to suit your specific analysis or optimization needs.
Specifically, for any formula you create in a custom column, the main action it enables is to calculate and display a customized metric or value based on the data available in your account. This can include mathematical operations, combining multiple metrics, or applying conditional logic to derive a metric that is not available as a default column in Search Ads 360.
Here’s an overview of the steps involved in creating a custom column with a formula in Search Ads 360:
- Log in to your Search Ads 360 account.
- Navigate to the “Campaigns,” “Ad groups,” or other relevant tab.
- Click on the “+ Column” button to add a new column.
- Choose “Custom column” from the available options.
- Define your custom formula using the formula editor.
- Specify the metrics, operators, and conditions for your formula.
- Save and apply the custom column to your reporting view.
The custom column will then display the calculated metric or value based on your defined formula.
For example, you might create a custom column with a formula to calculate the return on ad spend (ROAS) by dividing the “Revenue” metric by the “Cost” metric. This allows you to see the ROAS directly in your reporting without relying solely on the default columns provided by Search Ads 360.
Keep in mind that the specific capabilities and features of custom columns may evolve, so it’s advisable to refer to the latest documentation or interface guides for the most up-to-date information on creating and using custom columns in Search Ads 360.