When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?
- Weeks two to three
- Week one
- Week four
- Weeks six to eight
Explanation:
**In the context of the Google Search Ads 360 certification, if there is no conversion delay in your campaign, the optimal time to consider making optimizations to a newly launched bid strategy is during “weeks two to three.” This time frame allows for sufficient data collection and performance evaluation without the extended delay associated with conversions. By waiting until weeks two to three, advertisers can gather essential insights, observe trends, and make informed adjustments to the bid strategy based on meaningful data. This approach ensures that optimizations are grounded in a more comprehensive understanding of campaign performance, leading to more effective and data-driven decision-making for achieving campaign objectives.