If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?
- By saying that labels can be applied to ad groups, campaigns, bid strategies, and ads.
- By saying that labels can be applied to bid strategies, campaigns, keywords, and ads.
- By saying that labels can be applied to ad groups, campaigns, keywords, and ads.
- By saying that labels can be applied to bid strategies, dimensions, campaigns and ads.
Explanation:
In Search Ads 360, labels can be applied to various elements of a campaign to help organize, manage, and analyze performance data. When your client asks where to apply labels in their Search Ads 360 campaign, you can provide guidance on the following key areas where labels can be useful:
- Campaigns:
- Apply labels to campaigns to categorize and group them based on specific themes, objectives, or characteristics. For example, labels like “Brand,” “Seasonal,” or “Promotions” can help organize campaigns and facilitate easier reporting.
- Ad Groups:
- Use labels at the ad group level to classify and distinguish between different ad group types or strategies. This can include labels like “High Performing,” “Low Performing,” or “Testing.”
- Keywords:
- Apply labels to keywords to denote specific attributes or characteristics. Labels can be used to highlight top-performing keywords, identify keywords for optimization, or categorize keywords based on their match type.
- Ads:
- Label ads to differentiate between various creative elements, promotions, or testing variations. This is particularly useful for tracking the performance of different ad creatives within an ad group.
- Campaign Manager (CM) Campaigns:
- If your client is using Campaign Manager for display advertising, labels can be applied to CM campaigns within Search Ads 360 for better organization and reporting.
- Bids and Bid Strategies:
- Apply labels to bidding strategies or individual bid adjustments to track the performance of specific bidding strategies or optimization adjustments over time.
- Labels for Reporting:
- Create custom labels specifically for reporting purposes. For example, you could create labels like “Top Converting Campaigns,” “Priority Keywords,” or “Seasonal Promotions” to facilitate easier reporting.
To apply labels in Search Ads 360, your client can follow these general steps:
- Navigate to the specific element (campaign, ad group, keyword, ad, etc.) within the Search Ads 360 interface.
- Select the item or items to which they want to apply labels.
- Look for the “Labels” option in the menu or toolbar.
- Choose or create the desired labels and apply them to the selected items.
Remind your client that consistent and thoughtful labeling can significantly streamline campaign management, analysis, and reporting. Labels help organize and categorize data, making it easier to identify trends, assess performance, and take action on specific elements within their Search Ads 360 account.