If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?
- In Performance Center
- In the Campaign tab
- In Tools & Settings
- In the bid strategy report
Explanation:
In Search Ads 360, the bid strategy report is crucial for evaluating and forecasting a tROAS strategy. This report enables you to analyze performance at the Bid Strategy Portfolio level. It’s important to factor in conversion delay and evaluate over 2-3 conversion delay cycles for a comprehensive understanding. Additionally, insights from the Top Signals Report, particularly for Google Ads auction-time bidding strategies like tCPA and tROAS, are valuable for informing your broader marketing strategy. Lastly, the bid strategy simulator is a useful tool for understanding potential performance changes, offering estimates following adjustments to Target CPA/ROAS.
Chapter 10: Measure Bid Performance in Search Ads 360
To find forecasting in Search Ads 360 and assess incremental opportunities for a target return on ad spend (tROAS) strategy, you would typically use the “Bid Strategy Opportunities” feature. This feature provides insights and recommendations to help you optimize your bidding strategy based on your performance goals. Here’s how you can access bid strategy opportunities:
- Log in to your Search Ads 360 account.
- Navigate to the Bid Strategy Opportunities section:
- In the left navigation panel, click on the “Campaigns” tab.
- Click on the name of the campaign for which you want to assess opportunities.
- Within the campaign details, click on the “Bid strategies” tab.
- View Bid Strategy Opportunities:
- Within the “Bid strategies” tab, you should see a list of your bid strategies. Find the tROAS bid strategy you are interested in.
- Click on the name of the tROAS bid strategy to access its details.
- Look for a section or tab related to “Opportunities” or “Bid Strategy Opportunities.”
- Analyze Forecasting Data:
- The Bid Strategy Opportunities section typically provides forecasting data and recommendations based on historical performance and potential improvements.
- Review the forecasting data to assess incremental opportunities, understand potential changes in bids, and evaluate the impact on your target return on ad spend.
- Implement Recommendations:
- If there are specific recommendations or opportunities highlighted, you may have the option to implement them directly within the Bid Strategy Opportunities section.
It’s important to note that the user interface and features within Search Ads 360 may evolve over time, and new features may be introduced. Therefore, for the most up-to-date and accurate information, it’s recommended to check the latest documentation, interface guides, or contact Google Support directly to explore forecasting and bid strategy opportunities within Search Ads 360.