If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?
- In Performance Center
- In the Campaign tab
- In Tools & Settings
- In the bid strategy report
Explanation:
To find forecasting and assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, the appropriate location to look is in the **bid strategy report**. This report provides valuable insights and data related to the performance and effectiveness of bid strategies. It offers detailed information on how the current bid strategy is contributing to the set goals, including the target return on ad spend. By accessing the bid strategy report, advertisers can gain a comprehensive understanding of forecasted performance, helping them evaluate the potential outcomes of their tROAS strategy. This insight is crucial for making informed decisions, optimizing campaigns, and maximizing the efficiency and effectiveness of the advertising efforts within Search Ads 360.
In Search Ads 360, the bid strategy report is crucial for evaluating and forecasting a tROAS strategy. This report enables you to analyze performance at the Bid Strategy Portfolio level. It’s important to factor in conversion delay and evaluate over 2-3 conversion delay cycles for a comprehensive understanding. Additionally, insights from the Top Signals Report, particularly for Google Ads auction-time bidding strategies like tCPA and tROAS, are valuable for informing your broader marketing strategy. Lastly, the bid strategy simulator is a useful tool for understanding potential performance changes, offering estimates following adjustments to Target CPA/ROAS.
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