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Home » Search Ads 360 Certification Exam Answers - Google Marketing Platform » If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

By vmartinez

If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

  • You can use segments.
  • You can use templates.
  • You can use labels.
  • You can use conversion columns.

 

Explanation:

When updating a Search Ads 360 campaign to incorporate new audience targets, it is advisable to use labels to help keep track of those changes. Labels in Search Ads 360 serve as a valuable organizational tool, allowing advertisers to categorize and mark specific elements within their campaigns. By applying labels to campaigns, ad groups, keywords, or ads associated with the updated audience targets, advertisers can easily identify and monitor the performance of these targeted segments. This streamlined approach ensures efficient tracking of changes, simplifies analysis, and facilitates the management of multiple aspects of the campaign structure. Labels contribute to a more structured and organized campaign management process, enabling advertisers to quickly assess the impact of audience updates on campaign performance. This method enhances the ability to make informed decisions and optimize strategies based on the evolving needs of the target audience.

 

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Filed Under: Search Ads 360 Certification Exam Answers - Google Marketing Platform

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