If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?
- You can use segments.
- You can use templates.
- You can use labels.
- You can use conversion columns.
Explanation:
To keep track of changes in a Search Ads 360 campaign, including updates to audience targets, you can use various tools and features within the platform. Here are some options to help you monitor and document changes in your Search Ads 360 campaigns:
- Change History:
- The “Change History” feature in Search Ads 360 allows you to view a log of all changes made to your campaigns, ad groups, ads, keywords, and other elements. You can access this feature by navigating to the specific level you want to review (e.g., campaign level) and clicking on the “Change history” tab. This provides a detailed record of recent modifications, including changes to audience targets.
- Labels:
- Use labels to categorize and tag specific changes made to your campaign. You can create custom labels to mark updates related to audience targeting or any other modifications. Labels provide a visual indication of changes and make it easier to filter and analyze campaign performance based on those labels.
- Reporting and Custom Columns:
- Leverage reporting tools and custom columns to monitor the performance of specific audience targets over time. By regularly analyzing performance metrics, you can identify the impact of changes and make data-driven decisions.
- Automated Rules:
- Set up automated rules to receive notifications or alerts when certain conditions are met. For example, you can create a rule to alert you when there is a significant change in performance metrics related to the new audience targets.
- Reports and Dashboards:
- Create custom reports and dashboards that focus on the performance of the updated audience targets. This provides a centralized view of key metrics and helps you track the effectiveness of the changes over time.
- Collaboration and Documentation:
- Communicate changes with team members and stakeholders, and maintain documentation outlining the modifications made to the campaign. Collaboration tools and documentation practices help ensure that everyone involved is aware of the updates and their impact on campaign strategy.
By combining these tools and practices, you can effectively monitor changes to your Search Ads 360 campaigns, specifically those related to audience targets. This comprehensive approach allows for transparency, analysis, and informed decision-making as you optimize your campaigns based on evolving targeting strategies.