If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?
- You should set up conversion cart data.
- You should set up budget bid strategy.
- You should set up data-driven attribution.
- You should set up Google Ads auction-time bidding.
Explanation:
**In the context of the Google Search Ads 360 certification:** To achieve a good return on investment (ROI) within Search Ads 360 while working within a set budget, the recommended strategy is to set up a ” correct: truebudget bid strategy” in the Performance Center. The budget bid strategy allows advertisers to efficiently allocate their campaign budget based on performance goals. By configuring a budget bid strategy, advertisers can specify their desired ROI targets while ensuring that spending remains within predefined budget constraints. This approach combines the benefits of strategic budget management with bid optimization, enabling advertisers to maximize the impact of their advertising efforts and achieve the desired return on investment.