Targeting your ad to followers of a specific subreddit, like r/mealprepsunday, is an example of what type of targeting?
- Keyword
- Pixel
- Community
- Interest
Reddit Ads Creative Micro-Certification Exam Answers
Reddit Ads Creative Micro-Certification Exam Answers
- The exam contains 45 randomized questions.
- Passing score on this exam is 80%+.
- The exam time limit is 60 minutes.
Exam: https://adsformula.redditforbusiness.com/student/collection/1904212-reddit-ads-creative-micro-certification
Questions:
True or false? Reddit Pro allows you to instantly reach established communities of your fans, customers, and potential customers. Select the best answer.
- True
- False
Which of the following is not true about posts made to your profile? Select the best answer from the choices below.
- Posts made to your profile help demonstrate the validity of your account.
- Posts are automatically seen by a wide audience.
- You can post to your profile as frequently as you’d like.
Which of the following are unique features of Reddit? Select all that apply.
- On social media, you follow people. On Reddit, you follow communities.
- Users receive karma whenever people upvote their posts and comments.
- Comments and posts are seen based on algorithms.
Which of the following is not recommended when commenting on a post? Select the best answer from the choices below.
- Use your brand voice, adding humor, lightness, and additional information to the conversation.
- Use your snappiest marketing copy to promote your brand.
- Make yourself available if the redditor wants to follow up.
- Comments should be kind and “Yes and” at minimum.
Which tab in Reddit Pro contains data about communities and conversations happening that involve your keywords? Select the best answer from the choices below.
- Popular
- Advertise
- Performance
- Trends
Which DPA functionality on Reddit is especially valuable during festive periods?
- They only appear in specific high-traffic subreddits
- They automatically generate creative based on trending topics
- They are only available for large enterprise advertisers
- They allow redditors to directly shop a brand’s holiday products in-feed
What does the acronym ‘AMA’ represent on Reddit?
- A type of paid advertisement
- An informal, text-based question-and-answer session
- A moderator-run event in real life
- A formal presentation by a brand representative
Reddit is a:
- Desktop-first platform
- Tablet-first platform
- Mobile-first platform
- TV-first platform
When does conversation and engagement typically peak during a ‘Moment’ on Reddit?
- In the weeks leading up to the Moment
- On the day of the Moment
- In the weeks following the Moment
- Engagement remains consistent throughout
Which of the following describes Conversation Ads?
- They help drive full funnel results
- They help expand your campaign reach
- Layering Conversation Ads with in-feed posts can help boost your lower funnel performance
- All of the above
When does serious holiday budget discussion typically surge on Reddit?
- In November, closer to the holidays
- Immediately after the previous holiday season
- There is no specific trend in when these discussions start.
- In August
What are the advantages of using free-form ads for festive Reddit campaigns?
- It tells a richer story and helps maximize action intent
- It reduces overall campaign costs
- It guarantees higher engagement rates for each individual ad
- It simplifies campaign management
What distinctive features make Reddit unique among social media platforms?
- Focus on individual profiles
- Algorithm-driven content ranking
- Focus on communities based on interests
- Emphasis on personal identity
If a brand wants their ad copy to resonate with Reddit users, which of these techniques might they use?
- Ensure all headlines contain at least two emojis
- Ensure headlines are less than 120 characters
- Read the headline copy aloud to ensure it sounds conversational
- Begin headline copy with “hey Reddit!!”
In what ways has Thanksgiving evolved for American redditors, drawing a comparison to Halloween?
- It has become less about traditional meals and more focused on travel
- The focus has shifted to online-only celebrations and virtual gatherings
- It has transformed into an opportunity for personalization with themes, costumes, and decor
- There’s been a decline in discussions about Thanksgiving on Reddit
What initial step should brands take to prepare before posting in a Reddit community?
- Reach out to the moderators to introduce themselves and ask for permission
- Ignore the community rules
- Post as much content as possible to increase visibility
- Start with promotional posts to drive sales
What key insights are gained from performing creative analysis on your Reddit campaigns?
- Guaranteeing lower advertising costs
- Eliminating the need for audience targeting
- Learning what creative is most effective at driving results
- Ensuring all ads receive equal traffic
Which of the following demonstrates best practices for designing mobile ad creative?
- Add closed captions for sound-off consumption
- Using redditisms like ‘TIL’
- Including your brand logo
- Using only carousel ads
What do carousel ads allow advertisers to do?
- Creating interactive polls
- Highlighting multiple products or services in a single ad
- Driving users to a specific landing page
- Showcasing user-generated content
What are ‘visuals’ in the context of Reddit ad creatives?
- The text used in the ad headline
- The overall layout and design of the Reddit page where the ad appears
- The targeting parameters of the ad campaign
- The creative attributes of the imagery, such as product-focused or lifestyle-forward
What is a recommended first planning step when preparing a creative test on Reddit?
- Asking the right questions about your creative strategy
- Setting the campaign budget
- Designing multiple ad variations
- Selecting the target audience
What metrics can you use to evaluate the success of an AMA?
- Website traffic
- Number of upvotes and comment rates
- Sales conversions
- Lead generation
What is a key advantage of advertising on Reddit compared to other social media platforms?
- Broader audience reach
- Higher frequency of passive scrolling
- Access to a unique and less duplicated audience
- Guarantees of specific results
What is the default setting for comments on Promoted Posts?
- Comments on
- Comments off
- Depends on the community
- Randomized
What locations on Reddit do shoppers use to research options and validate purchase decisions?
- Primarily on blog posts linked within Reddit posts
- On external review websites recommended by Reddit users
- Within the various communities (subreddits) on Reddit
- Directly on brand websites advertised on Reddit.
What is the primary objective of an AMA session?
- To drive immediate sales
- To raise awareness and drive consideration
- To generate viral content
- To create a one-way communication channel
What are the eligibility requirements for Reddit Pro?
- Having a large social media following
- Spending a minimum amount on Reddit Ads
- Having a personal connection with the moderation team
- Having a Safe For Work (SFW) Reddit account with a verified email
What are the potential advantages of grouping creatives within an ad group for creative testing?
- It ensures all creatives receive the same amount of traffic
- Reddit’s delivery technology will allocate more traffic to the best-performing ads within the group
- It allows for more complex targeting options
- It reduces the overall campaign budget
What is the maximum character count for the body of a free-form ad?
- 10,000
- 20,000
- 40,000
- Unlimited
Where on Reddit are Profile AMAs hosted?
- In a specific subreddit
- On a Reddit profile moderated by the brand
- On an external website
- In Reddit Ads Manager
Which of the following are classified as ‘Moments’ categories on Reddit? (Select all that apply). Select All Correct Responses
- Entertainment moments
- Holiday moments
- Lifestyle moments
- Culture moments
What are the potential consequences of inefficient targeting setup?
- Increased brand loyalty and customer reviews
- Less visibility and engagement, reduced influence, lower advertising ROI
- Higher organic traffic and improved SEO performance
- Decreased competition and market saturation
Which campaign objective can advertisers use to increase mobile app installs?
- Conversions
- Catalog Sales
- App Installs
- Traffic
When does Black Friday/Cyber Monday conversation on Reddit typically begin?
- The day after Thanksgiving
- Only during the Black Friday/Cyber Monday weekend
- In early October
- In January of the following year
Which of the following is NOT an example of a ‘Holiday Moment’ on Reddit?
- Thanksgiving
- Mother’s Day
- Valentine’s Day
- Retirement
When creating ads for Reddit, what should you aim to communicate?
- What you’re selling
- How to get it
- Why they should buy it
- All of the above
A Reddit Takeover allows your brand high reach on which prime real estate for 24 hours?
- Home
- Popular
- Search
- All of the above
What is the purpose of pairing Dynamic Product Ads (DPA) with Promoted Posts that mention a sense of urgency during the holiday season?
- To encourage users to leave comments on the ads
- To direct users to external websites for more information
- To solely focus on driving immediate sales without providing context
- To inform redditors that time is running out to get gifts in time for Christmas
Which of the following metrics are available on the Reddit Pro dashboard?
- Sales conversions and ROI
- Engagement stats on organic content
- Customer demographics
- Competitor conversion rates
What criteria should a brand use when choosing an AMA host?
- Someone with the most social media followers
- Someone with a perspective or story that will inspire great questions
- Someone who is willing to strictly promote the brand’s products
- Someone with no prior Reddit experience
What do free-form ads allow advertisers to do?
- To convey a lot of information with multiple asset types
- To promote products with minimal text
- To drive traffic on your website
- To encourage users to create content
Where do Community AMAs take place on Reddit?
- On a brand’s website
- In a subreddit moderated by community mods
- On a dedicated AMA platform
- In Reddit Ads Manager
What is a conversation ad?
- An ad that appears within user profiles
- An ad designed to appear where users are seeking information
- An ad that appears on the user’s Home feed
- An ad that appears in a user’s video feed
Which of the following is a recommended situation for turning off comments on a free-form ad?
- When your objective is to drive conversions
- When redditors are unfamiliar with your brand
- When your objective is not to drive conversation and you have limited moderation resources
- Never, comments should always be on
What should you include at the top of a free-form ad, in Reddit-friendly language?
- A list of all products mentioned in the post
- A tl;dr (too long; didn’t read) summary
- Contact information
- Your company mascot’s origin story
When using the Reddit Pixel, what metrics can you monitor?
- Registrations
- Adds to cart
- Purchases
- All of the above
What are the available aspects for Video Ads on Reddit?
- 1:1 Square
- 4:5 Vertical
- 4:3 Classic
- 16:9 Full Landscape
- All of the above
If an advertiser wants to improve lower-funnel performance, what might they try in their headlines and creative assets?
- Lengthy paragraphs of text
- Complex industry jargon
- Limited-time offers and discount codes
- Ambiguous messaging
Why is Reddit considered a top platform for community?
- Extensive network of over 100,000 active communities
- High number of celebrity endorsements
- Strict moderation policies ensuring only positive interactions
- Algorithm that prioritizes viral content
What is a key benefit of using free-form ads?
- Authentically connect with your audience through quality content
- Share short and long-form content
- Provide an immersive, branded deep dive
- All of the above
What three ad creative attribute categories might advertisers test on Reddit?
- Formats, Visuals, Headlines
- Buget, Bidding, Targeting
- Duration, Frequency, Placement
- Text, Bidding, Placements
What’s an advantage of brands advertising on Reddit?
- Create content that goes viral
- Connect with consumers at every stage of the purchase journey
- Run contests and giveaways
- Manage customer service inquiries
When building an ad for Reddit, what’s one of the most important things to focus on?
- Telling people what you’re selling, how to get it, and why
- Using as many enojis as possible
- Hiding your brand name
- Writing a long and complex story
Why is it important to establish ‘success’ criteria for a Reddit creative test before its launch?
- To guarantee a positive return on ad spend
- To help streamline analysis and focus on critical metrics
- To ensure the test runs for a predetermined length of time
- To automatically pause underperforming ads
What is the recommended headline character limit for Conversation Ads?
- 150 characters or less
- 200 characters or less
- 500 characters or less
- 40,000 characters or less
What lower-funnel metrics, when using Reddit Pixel or Conversions API, provide insight into which creatives drive website conversions?
- Clickthrough Rate (CTR)
- Impressions
- Conversion Rate (CVR)
- Time on Site
What aspect ratio is generally recommended for mobile video ads on Reddit?
- 16:9
- 3:2
- 4:5
- 9:16
How do Reddit’s free-form ads facilitate brands in communicating deeper messages during the holidays?
- They are limited to short, concise text
- They support a large character limit (up to 40,000) and multiple media formats
- They automatically hide comments to ensure a positive brand image
- They can only be targeted to very broad interest groups.
Which of the following CTA buttons is not supported?
- Learn more
- Shop now
- Install
- Send email
What are the two main types of ‘Ask Me Anything’ sessions on Reddit?
- Standard and Premium
- Profile and Community
- Short-form and Long-form
- Remote and Hybrid
What is one method of identifying top-performing Reddit ads during creative performance analysis?
- Randomly selecting ads to review in closer detail
- Focusing only on the ads with the highest spend
- Ranking ads by your chosen KPI or success metric
- Ignoring ads with low impressions
What initial preparation is recommended for brands before contributing to a Reddit community?
- Joining the community and upvoting content
- Posting promotional content
- Starting arguments to generate buzz
- Ignoring community rules
What makes Reddit a relevant platform for brands during ‘Moments’ (key seasonal events)?
- Because people on Reddit visit the platform to research and discover products to make these moments memorable
- Because Reddit guarantees the highest click-through rates for advertisements during these times
- Because Reddit users are less likely to be influenced by advertising
- Because Reddit users don’t celebrate holidays
What strategies can brands employ when responding to negative feedback or downvoted comments on Reddit?
- Delete the comments immediately
- Blame the users for not understanding the brand
- Respond with a self-effacing, honest reply
- Ignore the feedback and continue promoting the brand
Which of these is a key component of a Promoted Post?
- Hashtags
- Emojis
- Headline
- ALL CAPS
Which of the following best describes Reddit Pro?
- A tool for managing paid advertising campaigns
- A premium Reddit subscription for individual users
- A platform for influencer marketing
- A tool that provides insights into what redditors are saying about a brand
Why should advertisers consider using automated bidding strategies?
- More control over ad placement
- Direct influence on trending topics
- Maximizing ad group performance
- Guaranteed impressions
Which of the following metrics is a common creative test success criterion that can indicate how often people click on your ad after seeing it?
- Impressions
- Conversion Rate (CVR)
- Reach
- Clickthrough Rate (CTR)
What content strategy should brands adopt for effective engagement on Reddit?
- Promotional material
- Sensational and controversial content
- Generic marketing messages
- Authentic, valuable, and conversational content
Which of the following are recommended when creating effective Reddit ads? (Select all that apply). Select All Correct Responses
- Build for mobile
- Be a brand
- Use uppercase for all headline copy
- Show & tell
True or False: To effectively isolate the impact of creative changes, it is recommended to test only one variable at a time in a creative test.
- True
- False
What desired attributes do Reddit users seek from brands?
- Posting a certain number of updates daily to remain relevant
- Disregarding the norms and rules of their communities
- Acting in a self-serving way
- Intentional interaction
How much time should a brand allocate to answering questions during an AMA?
- 15 minutes
- 30 minutes
- At least one hour
- Until every single question is answered
What’s a generally recommended next step after analyzing a creative test’s results?
- Immediately launching a new campaign with the highest-performing ad
- Discarding all the learnings and starting over
- Iterating on the elements that worked and exploring new tests
- Increasing the budget for all the tested ads.
What imagery is recommended for brand Reddit avatars?
- A generic Snoo image
- An image of a brand’s product
- Company logo or branded image
- A meme image that is trending on Reddit
What are the key benefits of Reddit Pro for brands?
- To reach established communities of fans, customers, and potential customers
- Running paid ads
- To create viral content
- To bypass community moderation
Which of the following helps build trust with Reddit users through ad transparency?
- Humorous anecdotes
- Complex narratives
- Clear Call-to-Action (CTA)
- Cryptic messaging
Which Call-to-Action (CTA) options are available for Promoted Posts?
- Apply Now
- Contact Us
- Shop Now
- View More
- All of the above
Which of the following categories represent common static imagery tests on Reddit? (Select all that apply)Select All Correct Responses
- Video length
- Products shown
- Displaying a logo
- Video file format
When writing ad copy on Reddit, what does it mean to “be prescriptive?”
- Hide who you are
- Disregard what you’re selling
- Be transparent with who you are, what you’re selling, and what you’re asking redditors to do
- Don’t reinforce CTAs
- Targeting your ad to followers of a specific subreddit, like r/mealprepsunday, is an example of what type of targeting?
- Amy would like to analyze which image creative drove the most conversions on her website. Which of the following metrics would help her answer this question? (Select the best option)
- Allen would like to drive leads on his website for his real estate firm in the Dallas, TX metro area. Which of the following campaign objectives would be BEST for this goal?
- Targeting refers to selecting who you want to see your ads on Reddit. Which of the following is NOT a targeting option on Reddit?
- Which of the following is a benefit of using a Free-form ad?
- True or False: Influencers and celebrities are one of the main reasons that Reddit helps make purchasing easier and faster.
- Which of the following is NOT required when creating a Reddit account?
- Drag-and-drop to match each AMA type with the corresponding description.
- Amy wants to use video to engage audiences and increase brand favorability. Which of the following campaign objectives would you recommend she use?
- Which of the following are benefits of tapping into Moments on Reddit? (Select all that apply)
- Jenny is creating a Free-form ad to drive consideration around her company's auto insurance services. Which of the following are the benefits of Free-form ads? Select all that apply.
- Please review the following screenshot. This is an example of which placement type?
- Which of the following details is NOT needed in your AMA proof photo?
- Which of the following is a benefit of performing creative testing? Select the best answer.
- Why is it beneficial to include a call-to-action (CTA) in your Promoted Post?
- Which takeover is best for ensuring select communities see your post?
- Which of the following is/are an example of a seasonal moment on Reddit? (Select all that apply)
- Jamie wants to try some new approaches to her headline messaging. Which of the following is an example of a promo-focused headline?
- True or False: You should always include the word '[MEGATHREAD]' in your Free-form ad post title.
- Categories of Reddit community include broad interest, niche interest, and local interest. r/London would fit into which category? Select the best answer.
- In this course, we explored various Reddit creative best practices. Which of the following creative best practice themes were covered? (Select all that apply)
- Drag-and-drop to match each Takeover type with the corresponding description
- On Reddit, the term AMA stands for which of the following?
- In this lesson, we learned how brands can embrace an authentic-to-Reddit tone. Which of the following are ways that brands can demonstrate an authentic tone? (Select all that apply)
- Which types of creatives are most effective in driving results during a Moment on Reddit?
- Please review the following screenshot. This is an example of which post type?
- Which of the following is NOT asked for when creating a new Reddit account?
- In this course, we explored using redditisms to demonstrate your brand's understanding of Reddit's unique culture. Which of the following is/are examples of redditisms? (Select all that apply)
- Which of the following is NOT a good way to add value to a Reddit community? Select the best answer.
- Carlos would like to research how redditors feel about his running shoe brand. Which of the following are ways for brands to perform research on Reddit? (Select all that apply)
- Earlier, we explored the value of incorporating 'show and tell' into your creative strategy. Which of the following is an example of 'show and tell'? (Select the best option)
- Which of the following are recommended metrics for measuring AMA success? (Select all that apply)
- With engagement audiences, advertisers can retarget based on redditor interactions with their ads. Which of the following is an example of an engagement audience?
- Your brand is looking to launch a new line of food delivery services and wants the widest possible reach on Reddit. What do you recommend?
- What is the recommended minimum time brands should commit to running an AMA?
- Complete this statement: Conversation Placements are ads placed between the original post and the…
- Marcus wants to spotlight multiple stand-alone products within his ad unit to show redditors the variety of products his business offers. Which of the following post types would be best suited for his needs? Select the best answer.
- If you were a health lifestyle brand planning to launch a new nutrition line aimed at a health-conscious audience, which of the following takeover types would be the best solution?
- Which of the following Ads Manager tools can you use to build numerous ad variations in one flow?
- People gain _____ on Reddit when they contribute to the community by posting and commenting.
- Miguel is a university recruiter, and he's preparing to host an AMA to answer questions and share knowledge with redditors about what his job is like. Which of the following does Miguel need to prepare? Select all that apply.
- In this course, we explored the value of taking a 'show and tell' approach to ad creative. Which of the following is 'Showing and telling' examples on Reddit? (Select all that apply)
- One thing that makes AMAs so unique is they're an informal, authentic exchange of information between the host and the Reddit community. Which of the following is NOT something you should do when responding? Select the best answer.
- Which of the following items are components of an IMAGE Promoted Post (select all that apply):
- In this course, we explored common creative test success metrics. Which of the following is NOT a common creative test success metric? Select the best answer.
- Building creative for mobile can help drive a consistent user experience across devices. Which of the following is an example of building ad creative for mobile?
- This course explored why including a call-to-action (CTA) in your ad is essential. Which of the following is NOT a supported CTA button?