Questions

What is an orphaned page?

• An orphaned page is a page on a website that has no internal links
• An orphaned page is a page on a website that is not included in XML sitemaps
• An orphaned page is a page on a website that has no internal or external links
• An orphaned page is a page that is blocked from search engines to prevent crawling

 

Explanation:

• An orphaned page exists on your website but has no internal links pointing to it from other pages.

• This means users and search engines have a hard time discovering it through normal navigation or crawling.

• Orphaned pages can still be indexed if they’re in your sitemap or found via external links, but they’re often missed and can underperform in search results.

 The other options are incorrect:

• Not included in XML sitemaps ≠ orphaned (a page could be linked internally yet missing from the sitemap).

• No internal or external links is too broad; the key is lack of internal links.

• Blocked from search engines is unrelated; that’s about robots.txt or noindex, not orphaning.

 

How does JavaScript help search engines crawl websites?

• JavaScript makes it easier for search engines to see what websites look like for real users
• It makes it easier for Google to crawl websites
• JavaScript doesn’t help search engines to crawl websites
• JavaScript crawling is only a concern for Bing and other search engines
• JavaScript makes websites load faster than websites without JavaScript

 

Explanation:

• The Core Problem: Crawling vs. Rendering

  To understand this, you need to know the difference between how a search engine processes a simple HTML page versus a JavaScript-heavy page.

  • Simple HTML Page: A search engine bot (like Googlebot) “crawls” the page by downloading the HTML file. All the content, links, and text are right there in the initial code. It’s fast and easy to process.

  • JavaScript Page: A search engine bot crawls the initial HTML, which might be a nearly empty “shell” with just a link to a large JavaScript file. The bot then has to render the page—which means executing the JavaScript code in a headless browser—to see the final content that a user would see.

  This rendering process is:

  • Slow: It takes much more time than just reading HTML.

  • Resource-Intensive: It requires significant computational power on the search engine’s side.

  • Delayed: Because it’s so resource-intensive, Google often indexes the rendered content in a “second wave,” which can be days or even weeks after the initial crawl.

  Because of this added complexity, delay, and cost, JavaScript is a hindrance, not a help, to the crawling and indexing process. Search engines have had to build sophisticated and expensive systems (like Google’s Web Rendering Service) specifically to overcome the challenges that JavaScript presents.

  Why the Other Options Are Incorrect

  • JavaScript makes it easier for search engines to see what websites look like for real users: This is misleading. While rendering JavaScript is the only way for search engines to see the final page on a JS-heavy site, it doesn’t make the process easier. It’s a necessary but difficult step that complicates things. The goal is to see the user’s view, but JS is the obstacle, not the aid.

  • It makes it easier for Google to crawl websites: This is factually incorrect for the reasons stated above. It makes it significantly harder.

  • JavaScript crawling is only a concern for Bing and other search engines: This is the opposite of the truth. Google is the most advanced at rendering JavaScript. Other search engines like Bing, DuckDuckGo, and Baidu have much more limited capabilities, making JavaScript an even bigger problem for them.

  • JavaScript makes websites load faster than websites without JavaScript: This is generally false. Heavy use of JavaScript is one of the most common causes of slow page load times. A simple, static HTML/CSS site will almost always load faster than a complex JavaScript-driven one.

 

What page is typically the most powerful page on a site in terms of SEO authority?

• Blog posts
• Contact us page
• About page
• Home page
• Category page

 

Explanation:

The home page is typically the most powerful page on a site in terms of SEO authority.

Why?

• It usually gets the most external backlinks.

• It’s often the starting point for internal linking, distributing authority to other pages.

• It has the highest likelihood of being referenced, shared, and ranked for branded search queries.

While blog posts or category pages can also earn significant authority, the home page almost always starts as the strongest page on a site.

 

Choose the 2 correct statements:

• Anchor text is the text used for call-to-action buttons
• It’s not possible to apply anchor text to images
• Anchor text is the text used in hyperlinks
• Anchor text is the text used in blog post links
• Anchor text is the text used for links located in the header and footer of a website
• Anchor text only applies to external links

 

Explanation:

• Anchor text = the clickable, visible text in a hyperlink (e.g. in <a href="url">this is anchor text</a>).

• It can appear anywhere on a website — in body text, blog posts, navigation menus, headers, footers, call-to-action buttons, etc.

• You can apply anchor text to images via the alt attribute or surrounding text, so the statement that it’s impossible for images is incorrect.

• Anchor text applies to both internal and external links, not only external.

 

What is the difference between internal and external links?

• Internal links are hyperlinks to URLs that point to the same page but with parameters applied to them and external links are hyperlinks to URLs that point to the same page without parameters applied.
• Internal links are hyperlinks without the tag and external links are hyperlinks with the tag.
• Internal links are hyperlinks built from one URL to another on the same website. External links are hyperlinks build from one URL to another on a different website.
• Internal links are links to URLs without JavaScript and external links are links to URLs with JavaScript.

 

Explanation:

• Internal links connect pages within the same domain (e.g. linking from www.example.com/about to www.example.com/contact). They help users navigate the website and help search engines discover and understand your site structure.

• External links point to pages on a different domain (e.g. from www.example.com to www.anotherwebsite.com). They can help provide additional information and are also used by search engines to understand relationships between websites.