Questions

 

During a conversation with a fellow business owner, you mention Discovery ads to Rohan, a friend of yours. How would you describe Discovery ads to Rohan?

 

• They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
• They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.
• They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
• They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.

 

 

Ray has been running Display campaigns for over a month, and sales have increased since he started. Even so, while the Display ads are producing high click-through-rates, they appear to be producing fewer conversions than Search ads. What’s the most likely explanation for this assumption?

 

• Ray is focusing on view-through conversions rather than click-through conversions.
• People that click on the Display ads are purchasing through another channel.
• Conversion tracking isn’t enabled currently.
• People aren’t seeing the Display ads.

 

 

What campaign type and Smart Bidding strategy should an advertiser set up in a Google Ads campaign in order to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget?

 

• Shopping and Target CPA
• Sales and Target ROAS
• Discovery ads and Maximize conversions
• Discovery and Maximize conversion value

 

 

Rina is looking to expand her marketing initiatives with a Discovery campaign. What’s a good source of images she might use?

 

• Google Images
• Websites similar to her own
• Her most successful social marketing campaigns
• YouTube

 

 

Which of these is an example of a Google best practice correctly applied in a responsive display ad?

 

• Writing short headlines with the same messaging but phrased in different ways.
• Using long headlines that summarize all of the points made in the short headlines.
• Checking that all headlines and descriptions are distinct and can be used interchangeably.
• Adding trademark and copyright symbols to company names.

 

 

Discovery ads allow an advertiser to engage with their consumers and enable consumers to interact with the brand. What best describes Discovery ads?

 

• They can showcase a company’s brand or products with a single high-quality image or swipeable image carousel.
• They can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
• They can showcase a company’s brand or products with a collage of images or a five-second video.
• They are created entirely from machine learning, based on themes from the keywords a company selects.