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In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she’s using to measure success is $15. What would account for the $5 difference?

She isn’t including conversions from current members.
She’s including view-through conversions.
She doesn’t have conversion tracking set up.
She isn’t including Gmail and YouTube users.

Carl owns a car dealership and wants to use Google Display ads to promote his top-selling models. How should he structure his Google Ads account to achieve his objective?

By vmartinez

Carl owns a car dealership and wants to use Google Display ads to promote his top-selling models. How should he structure his Google Ads account to achieve his objective?

He should allow the system to automatically structure the account around the different car models that the dealership promotes.
He should create a single ad group to cater for all car models that the dealership promotes.
He should create separate accounts for each car model that the dealership promotes.
He should create separate ad groups for each car model that the dealership promotes.

Explanation:

Carl should create separate ad groups for each car model that the dealership promotes to effectively structure his Google Ads account and target each model individually. This approach allows for better organization and customization of ad creatives and targeting for each specific car model.

What is a best practice when incorporating specific images and logos in responsive display ads?

By vmartinez

What is a best practice when incorporating specific images and logos in responsive display ads?

Watermarking images to protect company assets.
Using small text in logos in order to free up space for the background image.
Positioning logos in the top left or top right of an image.
Making sure image assets aren’t made up from a collage of images.

Explanation:

A best practice when incorporating specific images and logos in responsive display ads is to make sure image assets aren’t made up from a collage of images. Using a single, clear image is recommended to maintain a clean and professional appearance in the ad.

Theresa is using the id Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?

By vmartinez

Theresa is using the id Strategy Report to check on the performance of her Google Search campaign on Target CPA. She’d like to understand how her campaign’s actual CPA performance has changed over time. Where can she discover this information in the report?

She can find it in bid strategy status.
She can find it in top signals.
She can find it in auction insights.
She can find it in performance history.

Denise is seeking a way to rapidly identify available opportunities that improve the performance of her Search campaign. Which of these resources could help her achieve her goal?

By vmartinez

Denise is seeking a way to rapidly identify available opportunities that improve the performance of her Search campaign. Which of these resources could help her achieve her goal?

Using the Locations Report
Using auction insights
Using the search terms Report
Using optimization score

What’s a way that Al-powered Search helps to maximize performance for any auction?

By vmartinez

What’s a way that Al-powered Search helps to maximize performance for any auction?

It gives marketers data they need to enhance their search campaigns manually.
It utilizes a broad match strategy that permits marketers to select the signals used to align their ads to queries.
It matches ads to queries, tailors bids, and generates relevant ads for every individual query.
It serves ads on all Google channels, which expands a campaign’s reach.