Questions

I spend $20 on my advert and it gets seen 2,000 times. What is my CPM?

 

• $10
• $20
• $2
• $1

 

Which of these metrics AREN’T used in advertising measurement?

 

• CPM
• CPT
• DTC
• CPC

 

 

Which of these types of ads can be shown in search results?

 

• Shopping Ads

 

• Display Ads

 

Which of the following types of ads CAN’T be paid for using a CPM model?

 

• Search ads
• Social media ads
• Programmatic ads
• Display ads

 

Digital advertising can help with which of the following:

 

• Customer reactivation (encouraging customers to repurchase)
• Customer retention (keeping customers)
• Blocking potential customers from seeing competitor ads
• Preventing customers from price shopping

 

 

Which of these are components of a typical lead generation advertising campaign?

 

• A doorway page
• A lead magnet
• A lead blocker
• A landing page