Questions

Which of the following are examples of earned social media? Select all that apply.

• Shares, retweets, and likes of a company’s post
• Blog posts about a company’s business
• Customer reviews and testimonials
• Internal customer referrals

 

Explanation: Earned social media encompasses various organic interactions and endorsements that are not directly paid for or controlled by the company. The examples of earned social media include shares, retweets, and likes of a company’s post, which indicate audience engagement and endorsement. Blog posts about a company’s business contribute to earned media when they are created independently by external parties, showcasing genuine interest or opinions. Additionally, customer reviews and testimonials, as well as internal customer referrals, fall under earned social media as they are the result of authentic experiences and recommendations. These forms of earned media are valuable as they reflect the organic resonance of a brand within its community, portraying a positive image and contributing to word-of-mouth marketing.

Which of the following are examples of earned media? Select all that apply.

• Positive press coverage
• Written reviews
• Paid search ads
• Social media accounts

 

Explanation: Earned media includes positive press coverage and written reviews. These forms of media are gained through organic, unpaid efforts rather than direct payment. Positive press coverage involves unbiased recognition and reporting by media outlets, contributing to the brand’s credibility. Written reviews are opinions and testimonials voluntarily shared by customers or critics based on their experiences. Both earned media types are valuable as they reflect the genuine perceptions of the audience, fostering trust and credibility. On the other hand, paid search ads and social media accounts fall under owned and paid media, respectively, as they involve direct investments and control by the brand or individual.

Which of the following are examples of conversational content? Select all that apply.

• Polls
• Advice
• FAQs
• Memes

 

Explanation: Examples of conversational content include polls, advice, and memes. Polls engage the audience by soliciting their opinions, fostering interaction and participation. Providing advice creates a dialogue between the brand and its audience, encouraging conversations and sharing of insights. Frequently Asked Questions (FAQs) typically serve as informative content rather than directly promoting conversation. Memes, with their humorous and relatable nature, often spark discussions and sharing among the audience, contributing to a more conversational and interactive online environment. By incorporating these types of content, a brand can stimulate engagement, build community, and enhance the overall social media experience for its audience.

Which of the following are core pillars of social media marketing? Select all that apply.

• Analytics and reporting
• Sales and advertising
• Planning and publishing
• Listening and engagement

 

Explanation: Core pillars of social media marketing include analytics and reporting, planning and publishing, as well as listening and engagement. Analytics and reporting involve measuring and analyzing the performance of social media activities, providing insights into the effectiveness of campaigns and informing future strategies. Planning and publishing are essential pillars that revolve around creating a content strategy, scheduling posts, and ensuring a consistent and coherent online presence. Listening and engagement focus on actively monitoring social media platforms for audience feedback, comments, and conversations, fostering meaningful interactions and building relationships with the audience. Together, these pillars form a comprehensive framework for executing successful social media marketing campaigns, from strategic planning and content creation to active engagement and data-driven optimization.

 

Which of the following apply to the planning and publishing pillar of your social media campaign?

• You can learn a lot about what people think of a brand through social listening
• Consider how often you should post to be in customer’s minds but not overwhelm them
• Social media analytics indicates how well your campaign is performing
• Paid social media ads enable you to better target your customers

 

Explanation: In the planning and publishing pillar of a social media campaign, considerations include how often to post to be in customers’ minds without overwhelming them. This aspect involves creating a content calendar and scheduling posts strategically to maintain a consistent and engaging presence without bombarding the audience. Finding the right frequency ensures that the brand stays top-of-mind while respecting the audience’s attention span. This planning phase contributes to effective content delivery and audience engagement. While social listening, social media analytics, and paid social media ads are important components of a comprehensive social media strategy, the specific aspect addressed by the planning and publishing pillar revolves around the timing and frequency of content dissemination.

Which of the following applies to SEO? Select all that apply.

• Website structure does not affect SEO and the ranking of each web page.
• Find the keywords that are most relevant for your audience and products and make sure they’re part of your content.
• SEO has no disadvantages or guidelines to follow when creating an SEO strategy.
• Quality content is useful because it helps customers and tends to rank better in SERPs.

 

Explanation: finding relevant keywords and incorporating them into content is a fundamental SEO practice. This ensures alignment with user intent and enhances the discoverability of the content on search engine results pages (SERPs). On the contrary, the statements suggesting that website structure does not affect SEO and that SEO has no disadvantages or guidelines are inaccurate. Furthermore, emphasizing that quality content is useful because it helps customers and tends to rank better in SERPs underscores the significance of valuable and relevant content in achieving higher search engine rankings.