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Questions

An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?

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An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?

 

  • Search
  • Browse
  • Mobile web
  • Related Pins

 

A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?

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A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?

 

  • Video view and awareness
  • Consideration and conversion
  • Awareness and consideration
  • Awareness only

 

An advertiser is starting to create Pins and wants to separate its English-language Pins from French-language Pins, so the campaign setup will be easier in the future. How should the advertiser separate out the English and the French Pins?

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An advertiser is starting to create Pins and wants to separate its English-language Pins from French-language Pins, so the campaign setup will be easier in the future. How should the advertiser separate out the English and the French Pins?

 

  • Create a new board for each language.
  • Create one board for all the Pins for the upcoming campaign.
  • Create a new board for each Pin.
  • Create new boards by ad format to help differentiate creative assets.

 

An advertiser is running a consideration campaign and sets a custom bid at $0.50. The advertiser notices its campaign is not spending enough per day to pace at 100% during the designated campaign flight dates. What should the advertiser do to increase campaign spend?

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An advertiser is running a consideration campaign and sets a custom bid at $0.50. The advertiser notices its campaign is not spending enough per day to pace at 100% during the designated campaign flight dates. What should the advertiser do to increase campaign spend?

 

  • Decrease the bid to $0.49. It only needs to decrease the bid slightly to enter more auctions.
  • Decrease the bid to $0.25. This way it spends more efficiently than before.
  • Change its campaign to an awareness objective and bid on CPM (cost per mille) instead.
  • Change to auto-bidding to fix its spending issue

 

An advertiser creates actalike and website retargeting audiences and wants to include these audiences in campaigns. The advertiser wants to see which audiences have a higher engagement rate and lower cost per mille (CPM). Additionally, the advertiser wants to optimize toward the top-performing ad group. How should these audiences be set up?

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An advertiser creates actalike and website retargeting audiences and wants to include these audiences in campaigns. The advertiser wants to see which audiences have a higher engagement rate and lower cost per mille (CPM). Additionally, the advertiser wants to optimize toward the top-performing ad group. How should these audiences be set up?

 

  • Create new campaigns for actalike and retargeting.
  • Add personas to the existing ad groups.
  • Create new ad groups within the existing campaign.
  • Create a new campaign to find new customers.