Questions

An advertiser wants to know if its creative assets are memorable to people on Pinterest. Which type of measurement study should be conducted?

 

• Targeting health study
• Conversion lift study
• Brand lift study
• Marketing mix modeling (MMM) analysis

 

An advertiser is leveraging Google Analytics, marketing mixed modeling (MMM) and Pinterest platform data to accurately track campaign performance. Which measurement solution does Pinterest recommend using first?

 

• In-market experimentation
• Platform reported metrics
• Research brand tracking
• Pinterest brand lift

 

Which two of the following placements on Pinterest are used to discover ideas?

 

• Related
• Live streams
• Commercials
• Search

 

On the Pinterest platform, which percentage of top searches are considered unbranded?

 

• 96%
• 34%
• 75%
• 55%

 

Which feature allows people on Pinterest to keep their ideas and inspirations organized?

 

• Folders
• Albums
• Boards
• Pin tabs

 

An advertiser wants to set up a shopping conversion campaign to reach people on Pinterest who have already visited its site or have unpurchased items in their cart. When the advertiser tries to create the campaign, the dynamic retargeting feature is unavailable and its tag health score is low. What should the advertiser do?

 

• Enable actalike audience
• Go to the Conversions Hub to diagnose the issue.
• Reduce the number of event codes
• Ensure the site has met the necessary number of events in the last 7 days
• Confirm that product IDs match in the event data and the catalog