Questions

Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?

 

• ad_product_type
• supply_source
• traffic_event_type

 

You can activate AMC rule-based audiences on _____________.

 

• Amazon DSP
• Amazon Ad Server
• Seller Central

 

Which statement about rule-based audiences is incorrect?

• Audiences cannot exceed 2000 records
• Audiences cannot be modified once created
• Audiences are created via SQL logic

 

Explanation:

The claim that “Audiences cannot exceed 2000 records” is incorrect. According to the official documentation, rule-based audience seed lists must contain a minimum of 500 user_ids and a maximum of 500,000 user_ids. If a seed audience contains fewer than 500 or more than 500,000 user_ids, creation will fail. The allowed size far exceeds 2000 records, confirming this statement is false.

Official Reference URL: https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/audiences/rule-based-lookalike

 

Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?

 

• tracked_item
• tracked_asin
• ad_product_type

 

Iris, a consumer electronics brand, would like to modify a query to only include purchase records from the underlying table. Which of the following represents how the query should be written?

 

• SELECT campaign, COUNT(DISTINCT user_id) AS purchasers, SUM(purchases) AS purchases FROM amazon_attributed_events_by_traffic_time WHERE purchases = 1 GROUP BY 1
• SELECT campaign, COUNT(DISTINCT user_id) AS purchasers, SUM(purchases) AS purchases FROM amazon_attributed_events_by_traffic_time GROUP BY 1
• SELECT campaign, COUNT(DISTINCT user_id) AS purchasers, SUM(purchases) AS purchases FROM conversions GROUP BY 1

 

Which action can be used to determine if NULL values are a natural occurrence within your report or the result of aggregation thresholds?

 

• Using the Append aggregation threshold columns option in *the Query editor*
• Checking the aggregation thresholds for the event tables in the Schema explorer
• Running the report multiple times and look for a variance in the results