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Questions

You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?

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You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?

  • You should check on the Instant Report with total conversions metric
  • You should check on the Path to Conversion Report with total revenue metric
  • You should check on the Multi-device Report with cross screen conversion metric
  • You should check on the Reach Report with impression reach metric

 

Explanation:

You should check on the Path to Conversion Report with total revenue metric because this report provides a comprehensive view of the customer journey leading to purchases across both in-app and mobile web platforms. By focusing on total revenue, you can analyze how effectively the ads are driving sales and understand the various touchpoints that contributed to conversions. This information is critical for the games app developer to assess the performance of their advertising strategies and to identify which platforms and campaigns are most effective in generating revenue. The Path to Conversion Report thus serves as a valuable tool for optimizing future marketing efforts.

 

Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

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Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

  • SplitMetrics
  • SplitMetrics
  • Optimize 360
  • Web Vitals
  • Google Analytics 360
  • Firebase A/B Testing
  • Optimizely

 

Explanation:

The Google service that allows Tierra and the development team to test the app’s UI and features is Firebase A/B Testing. This tool is specifically designed for mobile applications, enabling teams to conduct A/B tests on different app variations to determine which features or designs yield the best results in terms of user engagement and conversions. By leveraging Firebase A/B Testing, Tierra can assess the effectiveness of the shopping cart and checkout features, making data-driven decisions to optimize the app for a better user experience and increased conversion rates for Far West Imports.

 

After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?

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After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?

  • The key inputs are contextual signals, IP address, and AI.
  • The key inputs are contextual signals, privacy safe integrations, and IP address.
  • The key inputs are AI, contextual signals, and IP address.
  • The key inputs are AI, contextual signals, and privacy safe integrations.

 

Explanation:

The key inputs are AI, contextual signals, and privacy safe integrations because, following the deprecation of third-party cookies, these elements are crucial for accurately attributing conversions in a privacy-conscious environment. AI can analyze vast amounts of data to identify patterns and insights that help understand user behavior without relying on invasive tracking methods. Contextual signals provide information about the content and environment in which ads are displayed, allowing marketers to make informed decisions based on relevance. Privacy-safe integrations enable data sharing and collaboration across platforms while ensuring compliance with privacy regulations. Together, these inputs create a robust framework for conversion attribution in a post-cookie world.

 

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

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Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

  • It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
  • It harnesses best-in-class intent signals to place her ads against the most relevant content.
  • Her ads enable customers to purchase her clothing items directly from within the ad.
  • It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.

 

Explanation:

The correct answer is It harnesses best-in-class intent signals to place her ads against the most relevant content because this capability allows Google Display Ads to target potential customers based on their interests, behaviors, and online activities. By leveraging intent signals, Gloria’s ads can appear on websites and platforms that are contextually relevant to surfing and outdoor activities, increasing the likelihood that they will reach an audience that is already interested in her products. This targeted approach not only enhances brand visibility but also drives higher engagement and potential sales, helping Gloria achieve her business objectives more effectively.

 

If you want to permanently switch the default primary dimension for the User Acquisition Report within your Google Analytics property, which action should you take to do this?

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If you want to permanently switch the default primary dimension for the User Acquisition Report within your Google Analytics property, which action should you take to do this?

  • You should edit the built-in report using the customization feature.
  • You should select a new primary dimension.
  • You should create an exploration with the new primary dimension.
  • You should add a custom dimension to the report.

 

Explanation:

You should edit the built-in report using the customization feature because this action allows you to make permanent changes to the User Acquisition Report, including switching the default primary dimension. By utilizing the customization feature, you can save your preferences so that every time you access the report, it reflects the updated primary dimension you’ve selected. This capability enhances your workflow by ensuring that you consistently view the most relevant data without needing to adjust the settings each time you generate the report.

 

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.

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Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.

 

  • “You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?”
  • “Events from your mobile app can be combined with your existing website data”
  • “Conversion reporting for the web data stream uses machine learning to distributes credit across channels”
  • “Events can be associated with signed-in users to enable cross-device reporting”
  • “Additional events are collected from your website without you needing to change your website’s code”