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Questions

Home Β» Questions

μ„œλ“œ νŒŒν‹° μΏ ν‚€ 없이 캠페인 싀적을 μΈ‘μ •ν•˜λŠ” 것을 λͺ©ν‘œλ‘œ ν•˜λŠ” Chrome 및 Android 개인 정보 보호 μƒŒλ“œλ°•μŠ€ APIλŠ” λ¬΄μ—‡μΈκ°€μš”?

By vmartinez

μ„œλ“œ νŒŒν‹° μΏ ν‚€ 없이 캠페인 싀적을 μΈ‘μ •ν•˜λŠ” 것을 λͺ©ν‘œλ‘œ ν•˜λŠ” Chrome 및 Android 개인 정보 보호 μƒŒλ“œλ°•μŠ€ APIλŠ” λ¬΄μ—‡μΈκ°€μš”?

  • Topics API
  • First-Party Set API
  • Attribution Reporting API
  • Protected Audience API

 

μ„€λͺ…: Attribution Reporting APIλŠ” μ„œλ“œ νŒŒν‹° μΏ ν‚€ 없이 캠페인 싀적을 μΈ‘μ •ν•˜λŠ” 데 μ ν•©ν•œ APIμž…λ‹ˆλ‹€. 이 APIλŠ” μ‚¬μš©μžμ˜ κ°œμΈμ •λ³΄λ₯Ό λ³΄ν˜Έν•˜λ©΄μ„œλ„ κ΄‘κ³  싀적에 λŒ€ν•œ μœ μš©ν•œ 데이터λ₯Ό μ œκ³΅ν•  수 μžˆλ„λ‘ μ„€κ³„λ˜μ—ˆμŠ΅λ‹ˆλ‹€. 이λ₯Ό 톡해 κ΄‘κ³ μ£ΌλŠ” μΏ ν‚€ 없이도 캠페인의 효과λ₯Ό μ •ν™•ν•˜κ²Œ μΈ‘μ •ν•  수 있으며, μ‚¬μš©μžμ—κ²Œ μ•Œλ¦¬μ§€ μ•Šκ³ λ„ 캠페인 μ„±κ³Όλ₯Ό 좔적할 수 μžˆμŠ΅λ‹ˆλ‹€.

 

Filed Under: μ‹œν—˜ λ‹΅λ³€: λŒ€ν–‰μ‚¬μ™€ νŒŒνŠΈλ„ˆλ₯Ό μœ„ν•œ 개인 정보 보호 인증 [μ΅œμ‹  μ—…λ°μ΄νŠΈ]. 질문, λ‹΅λ³€, μ„€λͺ…. 무료 μ—…λ°μ΄νŠΈ 포함 - Korean

고객이 Chrome의 μ„œλ“œ νŒŒν‹° μΏ ν‚€ 지원 쀑단에 λŒ€λΉ„ν•˜λ €κ³  ν•©λ‹ˆλ‹€. 고객이 μ·¨ν•΄μ•Ό ν•  두 κ°€μ§€ λ‹¨κ³„λŠ” λ¬΄μ—‡μΈκ°€μš”? 2개λ₯Ό μ„ νƒν•˜μ„Έμš”.

By vmartinez

고객이 Chrome의 μ„œλ“œ νŒŒν‹° μΏ ν‚€ 지원 쀑단에 λŒ€λΉ„ν•˜λ €κ³  ν•©λ‹ˆλ‹€. 고객이 μ·¨ν•΄μ•Ό ν•  두 κ°€μ§€ λ‹¨κ³„λŠ” λ¬΄μ—‡μΈκ°€μš”? 2개λ₯Ό μ„ νƒν•˜μ„Έμš”.

  • μ›Ήμ‚¬μ΄νŠΈμ— 개인 정보 보호 μƒŒλ“œλ°•μŠ€ APIλ₯Ό κ΅¬ν˜„ν•©λ‹ˆλ‹€.
  • 개인 정보 보호 쀑심 κ³„νšμ„ μˆ˜λ¦½ν•˜κΈ° 전에 μš°μ„  상황을 μ§€μΌœλ΄…λ‹ˆλ‹€.
  • νƒ€κ²ŸνŒ… μ΅œμ ν™”μ™€ 같은 μ†”λ£¨μ…˜κ³Ό ν•¨κ»˜ Google AIλ₯Ό ν™œμš©ν•©λ‹ˆλ‹€.
  • μ‚¬μ΄νŠΈ 전체 νƒœκ·Έ, Google μ• λ„λ¦¬ν‹±μŠ€ 4, 고객 일치 νƒ€κ²ŸνŒ…μ„ μ‚¬μš©ν•΄ 내ꡬ성 μžˆλŠ” 인프라λ₯Ό κ΅¬μΆ•ν•©λ‹ˆλ‹€.

 

μ„€λͺ…: νƒ€κ²ŸνŒ… μ΅œμ ν™”μ™€ 같은 μ†”λ£¨μ…˜κ³Ό ν•¨κ»˜ Google AIλ₯Ό ν™œμš©ν•˜λŠ” 것은 Chrome의 μ„œλ“œ νŒŒν‹° μΏ ν‚€ 지원 쀑단에 λŒ€λΉ„ν•˜λŠ” 효과적인 λ°©λ²•μž…λ‹ˆλ‹€. Google AIλ₯Ό ν™œμš©ν•˜λ©΄ μΏ ν‚€ 없이도 μ‚¬μš©μž 행동을 μ˜ˆμΈ‘ν•˜κ³ , 더 μ •ν™•ν•œ νƒ€κ²ŸνŒ…μ„ μ‹€ν˜„ν•  수 μžˆμŠ΅λ‹ˆλ‹€. λ˜ν•œ, μ‚¬μ΄νŠΈ 전체 νƒœκ·Έ, Google μ• λ„λ¦¬ν‹±μŠ€ 4, 고객 일치 νƒ€κ²ŸνŒ…μ„ μ‚¬μš©ν•΄ 내ꡬ성 μžˆλŠ” 인프라λ₯Ό κ΅¬μΆ•ν•˜λŠ” 것도 μ€‘μš”ν•©λ‹ˆλ‹€. μ΄λŸ¬ν•œ 도ꡬ듀은 μΏ ν‚€ μ—†λŠ” ν™˜κ²½μ—μ„œλ„ 데이터λ₯Ό 효과적으둜 μˆ˜μ§‘ν•˜κ³  뢄석할 수 μžˆλ„λ‘ μ§€μ›ν•˜λ©°, λ§ˆμΌ€νŒ… ν™œλ™μ„ μ§€μ†μ μœΌλ‘œ μ΅œμ ν™”ν•  수 있게 ν•΄μ€λ‹ˆλ‹€.

 

Filed Under: μ‹œν—˜ λ‹΅λ³€: λŒ€ν–‰μ‚¬μ™€ νŒŒνŠΈλ„ˆλ₯Ό μœ„ν•œ 개인 정보 보호 인증 [μ΅œμ‹  μ—…λ°μ΄νŠΈ]. 질문, λ‹΅λ³€, μ„€λͺ…. 무료 μ—…λ°μ΄νŠΈ 포함 - Korean

νƒ€κ²ŸνŒ… μ΅œμ ν™”λŠ” μ™œ μΏ ν‚€ μ—†λŠ” ν™˜κ²½μ— μ ν•©ν•œκ°€μš”?

By vmartinez

νƒ€κ²ŸνŒ… μ΅œμ ν™”λŠ” μ™œ μΏ ν‚€ μ—†λŠ” ν™˜κ²½μ— μ ν•©ν•œκ°€μš”?

  • 개인 정보 보호λ₯Ό κ³ λ €ν•œ λ§ˆμΌ€νŒ… μ „λž΅μ— μ‚¬μš©ν•  수 μžˆλŠ” Google μ• λ„λ¦¬ν‹±μŠ€ 4λ₯Ό μ‚¬μš©ν•˜μ—¬ κ΅¬ν˜„ν•˜λ„λ‘ μ„€κ³„λ˜μ—ˆκΈ° λ•Œλ¬Έμž…λ‹ˆλ‹€.
  • μ‚¬μš©μž 개인 정보 보호λ₯Ό 보μž₯ν•˜λŠ” λ¨Έμ‹ λŸ¬λ‹ μ•Œκ³ λ¦¬μ¦˜μ„ μ‚¬μš©ν•˜λ©΄μ„œ μ‚¬μš©μžμ—κ²Œ μ•Œλ¦¬μ§€ μ•Šκ³  μ„œλ“œ νŒŒν‹° μΏ ν‚€λ₯Ό μ‚¬μš©ν•˜λ„λ‘ ν—ˆμš©ν•˜κΈ° λ•Œλ¬Έμž…λ‹ˆλ‹€.
  • μ„œλ“œ νŒŒν‹° 데이터 λŒ€μ‹  퍼슀트 νŒŒν‹° 데이터, Google 잠재고객 및 λ¨Έμ‹ λŸ¬λ‹μ„ μ‚¬μš©ν•˜μ—¬ μž‘λ™ν•˜κΈ° λ•Œλ¬Έμž…λ‹ˆλ‹€.
  • μ—¬λŸ¬ μ‚¬μ΄νŠΈμ—μ„œ μΏ ν‚€λ₯Ό 톡해 μΆ”μ λ˜λŠ” 데 자주 λ™μ˜ν•œ μ‚¬μš©μžμ—κ²Œ λ„λ‹¬ν•˜λ„λ‘ λ””μŠ€ν”Œλ ˆμ΄ 캠페인 및 λ™μ˜μƒ μΊ νŽ˜μΈμ„ μ΅œμ ν™”ν•˜κΈ° λ•Œλ¬Έμž…λ‹ˆλ‹€.

 

μ„€λͺ…: νƒ€κ²ŸνŒ… μ΅œμ ν™”λŠ” μ„œλ“œ νŒŒν‹° 데이터 λŒ€μ‹  퍼슀트 νŒŒν‹° 데이터, Google 잠재고객 및 λ¨Έμ‹ λŸ¬λ‹μ„ μ‚¬μš©ν•˜μ—¬ μž‘λ™ν•˜κΈ° λ•Œλ¬Έμ— μΏ ν‚€ μ—†λŠ” ν™˜κ²½μ— μ ν•©ν•©λ‹ˆλ‹€. μ΄λŠ” μ‚¬μš©μž 개인 정보 보호λ₯Ό κ°•ν™”ν•˜κ³ , μ„œλ“œ νŒŒν‹° μΏ ν‚€ 없이도 효과적으둜 νƒ€κ²ŸνŒ…μ„ μ΅œμ ν™”ν•  수 있게 ν•΄μ€λ‹ˆλ‹€. 퍼슀트 νŒŒν‹° 데이터λ₯Ό ν™œμš©ν•˜λ©΄ μ‚¬μš©μžμ˜ λ™μ˜ 없이 κ°œμΈμ •λ³΄λ₯Ό μˆ˜μ§‘ν•˜μ§€ μ•ŠμœΌλ©°, λ¨Έμ‹ λŸ¬λ‹μ„ 톡해 λ”μš± μ •κ΅ν•œ νƒ€κ²ŸνŒ…μ„ μ‹€ν˜„ν•  수 μžˆμŠ΅λ‹ˆλ‹€.

 

Filed Under: μ‹œν—˜ λ‹΅λ³€: λŒ€ν–‰μ‚¬μ™€ νŒŒνŠΈλ„ˆλ₯Ό μœ„ν•œ 개인 정보 보호 인증 [μ΅œμ‹  μ—…λ°μ΄νŠΈ]. 질문, λ‹΅λ³€, μ„€λͺ…. 무료 μ—…λ°μ΄νŠΈ 포함 - Korean

재ꡬ맀 고객이 λ§Žμ€ ν΄λΌμ΄μ–ΈνŠΈκ°€ μ•žμœΌλ‘œ κ°€μž₯ 높은 μ „ν™˜ μˆ˜μ΅μ„ μ°½μΆœν•  μ†ŒλΉ„μžμ—κ²Œ λ„λ‹¬ν•˜κ³  μ‹Άμ–΄μ„œ 도움을 μš”μ²­ν•©λ‹ˆλ‹€. 슀마트 μžλ™ μž…μ°°μ„ μ–΄λ–»κ²Œ μ‚¬μš©ν•˜μ—¬ λͺ©ν‘œλ₯Ό λ‹¬μ„±ν•˜λΌκ³  μ‘°μ–Έν•˜μ‹œκ² μ–΄μš”?

By vmartinez

재ꡬ맀 고객이 λ§Žμ€ ν΄λΌμ΄μ–ΈνŠΈκ°€ μ•žμœΌλ‘œ κ°€μž₯ 높은 μ „ν™˜ μˆ˜μ΅μ„ μ°½μΆœν•  μ†ŒλΉ„μžμ—κ²Œ λ„λ‹¬ν•˜κ³  μ‹Άμ–΄μ„œ 도움을 μš”μ²­ν•©λ‹ˆλ‹€. 슀마트 μžλ™ μž…μ°°μ„ μ–΄λ–»κ²Œ μ‚¬μš©ν•˜μ—¬ λͺ©ν‘œλ₯Ό λ‹¬μ„±ν•˜λΌκ³  μ‘°μ–Έν•˜μ‹œκ² μ–΄μš”?

  • ν΄λΌμ΄μ–ΈνŠΈμ—κ²Œ RSA 같은 슀마트 κ΄‘κ³  μ†Œμž¬λ₯Ό 캠페인 및 광고그룹에 μΆ”κ°€ν•˜λ„λ‘ μΆ”μ²œν•©λ‹ˆλ‹€.
  • ν΄λΌμ΄μ–ΈνŠΈμ—κ²Œ μ•žμœΌλ‘œ μ€‘μš”ν•œ μΈ‘μ •ν•­λͺ©μ΄ 될 ν–₯μƒλœ CPC μž…μ°°κΈ°λŠ₯을 μ‚¬μš©ν•˜λ„λ‘ μΆ”μ²œν•©λ‹ˆλ‹€.
  • ν΄λΌμ΄μ–ΈνŠΈμ—κ²Œ κ³Όκ±° ꡬ맀 기둝을 μ‚¬μš©ν•˜κ³  평생 κ°€μΉ˜(LTV)에 μ΅œμ ν™”ν•˜λ„λ‘ μΆ”μ²œν•©λ‹ˆλ‹€.
  • ν΄λΌμ΄μ–ΈνŠΈμ—κ²Œ μ‹ κ·œ ꡬ맀자λ₯Ό 늘리기 μœ„ν•œ λ¦¬λ“œ 생성 ν™œλ™μ— μ§‘μ€‘ν•˜λ„λ‘ μΆ”μ²œν•©λ‹ˆλ‹€.

 

μ„€λͺ…: ν΄λΌμ΄μ–ΈνŠΈμ—κ²Œ κ³Όκ±° ꡬ맀 기둝을 μ‚¬μš©ν•˜κ³  평생 κ°€μΉ˜(LTV)에 μ΅œμ ν™”ν•˜λ„λ‘ μΆ”μ²œν•˜λŠ” 것이 κ°€μž₯ νš¨κ³Όμ μž…λ‹ˆλ‹€. μ΄λŠ” 재ꡬ맀 고객이 λ§Žμ€ ν΄λΌμ΄μ–ΈνŠΈμ˜ 경우, 이미 ν™•λ³΄λœ 고객의 κ°€μΉ˜μ™€ 행동을 λΆ„μ„ν•˜μ—¬ ν–₯ν›„ κ°€μž₯ 높은 μ „ν™˜ μˆ˜μ΅μ„ μ°½μΆœν•  κ°€λŠ₯성이 μžˆλŠ” μ†ŒλΉ„μžμ—κ²Œ 집쀑할 수 있기 λ•Œλ¬Έμž…λ‹ˆλ‹€. LTV μ΅œμ ν™”λŠ” μž₯기적으둜 높은 μˆ˜μ΅μ„ κ°€μ Έμ˜¬ 수 μžˆλŠ” 고객을 νƒ€κ²ŸνŒ…ν•˜λŠ” 데 도움을 μ€λ‹ˆλ‹€.

 

Filed Under: μ‹œν—˜ λ‹΅λ³€: λŒ€ν–‰μ‚¬μ™€ νŒŒνŠΈλ„ˆλ₯Ό μœ„ν•œ 개인 정보 보호 인증 [μ΅œμ‹  μ—…λ°μ΄νŠΈ]. 질문, λ‹΅λ³€, μ„€λͺ…. 무료 μ—…λ°μ΄νŠΈ 포함 - Korean

μ „ν™˜ λͺ¨λΈλ§μ˜ μ£Όμš” 이점을 예둜 λ“€λ©΄ 무엇이 μžˆλ‚˜μš”?

By vmartinez

μ „ν™˜ λͺ¨λΈλ§μ˜ μ£Όμš” 이점을 예둜 λ“€λ©΄ 무엇이 μžˆλ‚˜μš”?

  • λͺ¨λ“  상황에 μ μš©ν•  수 μžˆλŠ” μΈ‘μ • 방법이 있기 λ•Œλ¬Έμ— μ „ν™˜ λͺ¨λΈλ§μ„ μ‚¬μš©μž 행동에 맞게 μ‘°μ •ν•  ν•„μš”κ°€ μ—†μŠ΅λ‹ˆλ‹€.
  • μ „ν™˜ λͺ¨λΈλ§μ„ μ‚¬μš©ν•˜λ©΄ ν΄λΌμ΄μ–ΈνŠΈμ˜ 츑정이 더 이상 개인 정보 보호λ₯Ό μœ μ§€ν•  ν•„μš”κ°€ μ—†μŠ΅λ‹ˆλ‹€.
  • 일뢀 μ „ν™˜μ„ κ΄‘κ³  μƒν˜Έμž‘μš©μ— μ†μ‰½κ²Œ μ—°κ²°ν•  수 μžˆμ„ λ•Œ κ΄‘κ³ μ£ΌλŠ” μ „ν™˜ λͺ¨λΈλ§μ„ 톡해 λ§ˆμΌ€νŒ… ν™œλ™μ˜ 영ν–₯을 μˆ˜μΉ˜ν™”ν•  수 μžˆμŠ΅λ‹ˆλ‹€.
  • μ „ν™˜ λͺ¨λΈλ§μ„ μ‚¬μš©ν•˜λ©΄ 캠페인 및 μž…μ°° μ „λž΅μ΄ 더 효과적으둜 μ΅œμ ν™”λ˜μ–΄ 더 λ‚˜μ€ 캠페인 κ²°κ³Όλ₯Ό 얻을 수 μžˆμŠ΅λ‹ˆλ‹€.

 

μ„€λͺ…: μ „ν™˜ λͺ¨λΈλ§μ„ μ‚¬μš©ν•˜λ©΄ 캠페인 및 μž…μ°° μ „λž΅μ„ 효과적으둜 μ΅œμ ν™”ν•  수 μžˆμ–΄, 더 λ‚˜μ€ 캠페인 κ²°κ³Όλ₯Ό 얻을 수 μžˆμŠ΅λ‹ˆλ‹€. μ΄λŠ” 데이터 기반으둜 λ§ˆμΌ€νŒ… ν™œλ™μ„ κ°œμ„ ν•˜κ³ , κ΄‘κ³  μ˜ˆμ‚°μ„ 보닀 효율적으둜 λΆ„λ°°ν•˜λŠ” 데 도움이 되기 λ•Œλ¬Έμž…λ‹ˆλ‹€.

 

Filed Under: μ‹œν—˜ λ‹΅λ³€: λŒ€ν–‰μ‚¬μ™€ νŒŒνŠΈλ„ˆλ₯Ό μœ„ν•œ 개인 정보 보호 인증 [μ΅œμ‹  μ—…λ°μ΄νŠΈ]. 질문, λ‹΅λ³€, μ„€λͺ…. 무료 μ—…λ°μ΄νŠΈ 포함 - Korean

고객이 맞좀 열을 μ‚¬μš©ν•΄ Google Ads λ°μ΄ν„°μ˜ νŠΉμ • 뢀뢄을 μ •μ˜ν•˜κ³  ν™•μΈν•˜κ³  μ‹Άμ–΄ ν•©λ‹ˆλ‹€. Search Ads 360μ—μ„œ μ‚¬μš©ν•΄μ•Ό ν•˜λŠ” 두 κ°€μ§€ μœ ν˜•μ˜ 맞좀 열은 λ¬΄μ—‡μΈκ°€μš”?

By vmartinez

고객이 맞좀 열을 μ‚¬μš©ν•΄ Google Ads λ°μ΄ν„°μ˜ νŠΉμ • 뢀뢄을 μ •μ˜ν•˜κ³  ν™•μΈν•˜κ³  μ‹Άμ–΄ ν•©λ‹ˆλ‹€. Search Ads 360μ—μ„œ μ‚¬μš©ν•΄μ•Ό ν•˜λŠ” 두 κ°€μ§€ μœ ν˜•μ˜ 맞좀 열은 λ¬΄μ—‡μΈκ°€μš”?

  • 맞좀 μ „ν™˜ 및 맞좀 라벨
  • 맞좀 μˆ˜μ‹ 및 맞좀 μ „ν™˜
  • 맞좀 μˆ˜μ‹ 및 맞좀 라벨
  • 맞좀 μΈ‘μ •κΈ°μ€€ 및 맞좀 μˆ˜μ‹

 

μ„€λͺ…: 맞좀 μˆ˜μ‹ 및 맞좀 μ „ν™˜μ€ 고객이 Google Ads λ°μ΄ν„°μ˜ νŠΉμ • 뢀뢄을 μ •μ˜ν•˜κ³  ν™•μΈν•˜κΈ° μœ„ν•΄ μ‚¬μš©ν•΄μ•Ό ν•˜λŠ” 두 κ°€μ§€ 맞좀 μ—΄μž…λ‹ˆλ‹€. 맞좀 μˆ˜μ‹μ€ μ‚¬μš©μž μ •μ˜ μˆ˜μ‹μ„ 기반으둜 데이터λ₯Ό κ³„μ‚°ν•˜κ³ , 맞좀 μ „ν™˜μ€ 고객의 λͺ©ν‘œμ— λ§žλŠ” μ „ν™˜ 데이터λ₯Ό μΆ”μ ν•˜μ—¬ 캠페인 싀적을 λ”μš± μ„ΈλΆ€μ μœΌλ‘œ λΆ„μ„ν•˜λŠ” 데 도움이 λ©λ‹ˆλ‹€.

 

Filed Under: μ‹œν—˜ λ‹΅λ³€: Search Ads 360 인증 μ‹œν—˜ [μ΅œμ‹  μ—…λ°μ΄νŠΈ]. 질문, λ‹΅λ³€, μ„€λͺ…. 무료 μ—…λ°μ΄νŠΈ 포함 - Korean

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