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Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?

Equal parts breadth and depth of keyword
Focus on breadth of keywords
Focus on brand defense

Explanation:

The correct answer is **Focus on breadth of keywords**. For a Sponsored Brands video campaign focused on driving awareness, it is important to prioritize the breadth of keywords. By targeting a wide variety of relevant keywords, Khan can increase the reach of their campaign and expose their brand to a broader audience. This strategy helps capture attention from users who may not yet be familiar with the brand, but who are searching for related products or interests. Focusing on a broader range of keywords ensures that the campaign reaches potential customers at the awareness stage of the buying journey, maximizing the visibility and effectiveness of the video ads.

Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?

By vmartinez

Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?

The creative was rejected because it didn’t include the price of the Iris Snapshot 3
The creative was rejected because the product version shown in the ad doesn’t match the product on the landing page
The creative was rejected because it failed to mention the Iris Snapshot 3 Lite version also available

Explanation:

The correct answer is **The creative was rejected because the product version shown in the ad doesn’t match the product on the landing page** because advertising guidelines require that the product shown in the ad must align with the product that is being promoted or sold on the landing page. In this case, the ad features the ‘Iris Snapshot 3’ model, but the landing page links to a different version, the ‘Iris Snapshot 3 Lite,’ which creates a mismatch. This inconsistency could lead to confusion for customers and violates advertising policies that ensure clarity and transparency. The other options, such as not including the price or failing to mention the alternate version, are not the primary reasons for the rejection based on the details provided.

Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?

By vmartinez

Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?

It is typically the highest performing ad type regardless of category
This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page
eCommerce display ads are best at driving consideration

Explanation:

The selected answer **This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page** is correct because Amazon requires advertisers to use eCommerce display ads when linking to a product detail page to ensure that the pricing and product information displayed on the ad are consistent with what customers will see on the actual Amazon page. This policy is in place to prevent misleading advertising and ensure that customers receive accurate and up-to-date information, particularly regarding pricing, availability, and product details. By using eCommerce display ads, advertisers can maintain this alignment and avoid any potential issues with customer trust or dissatisfaction.

Jose wants to run a campaign during Black Friday and Cyber Monday, aligning their brand with relevant content. Which deal package would be most appropriate for this purpose?

By vmartinez

Jose wants to run a campaign during Black Friday and Cyber Monday, aligning their brand with relevant content. Which deal package would be most appropriate for this purpose?

Contextual deals
Run of Network (RON) deals
Amazon Shopper Insights deals

Explanation:

The correct answer is **Contextual deals** because contextual deals allow advertisers to align their brand with relevant content based on the context in which the ad is being served. This type of deal package ensures that ads are shown in environments that are closely related to the advertiser’s product or message, making it ideal for aligning with specific events like Black Friday and Cyber Monday. By using contextual targeting, Jose can ensure that the ads appear in the most relevant content streams for their audience, increasing engagement and effectiveness during these high-traffic events. The other deal packages, such as Run of Network (RON) deals and Amazon Shopper Insights deals, focus on broader targeting and user behavior, but they may not provide the same level of content relevance and alignment with specific events as contextual deals.

Joop is running a Sponsored Brands video campaign to help drive conversion. Which keyword strategy would best help them meet their goal?

By vmartinez

Joop is running a Sponsored Brands video campaign to help drive conversion. Which keyword strategy would best help them meet their goal?

Prioritize phrase match or brand terms, then broad match, and negative targeting to remove irrelevant terms
Prioritize exact match bids and category terms, followed by phrase or brand terms, then broad or other brands/product’s terms
Broad match keywords to cast a wide net of impressions for shopping queries related to the brand’s products

Explanation:

The correct answer is **Prioritize exact match bids and category terms, followed by phrase or brand terms, then broad or other brands/product’s terms**. When running a Sponsored Brands video campaign to drive conversions, it is crucial to prioritize exact match bids and category terms because these allow for more precise targeting of customers who are actively searching for specific products or categories. Exact match bids ensure that the ad is shown only to users who are searching for the exact keywords, leading to higher relevance and a greater likelihood of conversion. Following up with phrase or brand terms helps refine the targeting further by reaching users who may be searching for variations of the brand or related products. Broad or competitor brand/product terms can be used to cast a wider net, but they should be used after more specific targeting methods, as they may result in less targeted traffic and higher competition. This strategic approach ensures the campaign is more likely to reach the right audience with higher intent, increasing the chances of conversion.

Johan wants to reach potential customers who have shown interest in their products but haven’t purchased yet. Which audience solution is most appropriate?

By vmartinez

Johan wants to reach potential customers who have shown interest in their products but haven’t purchased yet. Which audience solution is most appropriate?

Lifestyle audiences
ASIN remarketing audiences
Lookalike audiences

Explanation:

The correct answer is **ASIN remarketing audiences** because this solution specifically targets users who have shown interest in Johan’s products by engaging with their ASINs (Amazon Standard Identification Numbers), such as viewing the product or adding it to their cart, but have not yet made a purchase. ASIN remarketing allows Johan to re-engage these users with ads that encourage them to complete the purchase. This makes it the most appropriate audience solution for reaching potential customers who are already familiar with the products but haven’t followed through with a purchase. Lifestyle audiences and lookalike audiences, while useful for broader targeting, are not as tailored for reaching users who have already shown specific interest in a particular product but have not yet converted.