Questions

What is sales enablement?

 

• (A) The methodology that prioritizes the needs, challenges, goals, and interests of individual buyers.
• (B) The process of selling web-based software to clients.
• (C) The approach your business takes to provide sales with the resources they need to effectively sell.
• (D) The process of designing and conducting experiments to optimize and improve the results of a target area.

When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

 

• (A) Your paid social ads campaigns.
• (B) Your tracking URLs.
• (C) Your email campaigns.
• (D) A search engine, like Google or Bing.

Fill in the blank: Exit rate shows the percentage of sessions _________.

 

• (A) that started on a particular page.
• (B) started and ended after 30 minutes of inactivity.
• (C) who land on a particular page on your website and then leave.
• (D) that ended on a particular page.

Fill in the blank: HubSpot counts a page view every time:___________.

 

• (A) three or more pages have been loaded on your website.
• (B) a click on one of your custom coded events occurs.
• (C) a form is submitted on one of your HubSpot pages.
• (D) the HubSpot tracking code is loaded.

True or false? You can test both large and small elements in your marketing with A/B testing.

 

• (A) True
• (B) False

In an A/B test, what are you testing?

 

• (A) A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.
• (B) A/B testing is a type of marketing experiment where you test up to five variations of a website asset against different segments of your audience, continuously.
• (C) A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.
• (D) A/B testing is a type of marketing experiment where you create two different websites, featuring very different brand voices.